ITC Aashirvaad Soul Creations Launches NavCreations – Turning Festive Plates into Acts of Care

• Features a festive vrat-special menu that turns every order into an act of care, available this Navratri on Swiggy and Zomato

 National, 22^nd September 2025: Navratri is a season of devotion, fasting, and joy - a time when families come together over wholesome vrat meals and young kanyas are honoured as symbols of purity and strength. This year, ITC Aashirvaad Soul Creations is bringing the essence of sharing and togetherness alive with the launch of NavCreations — a festive initiative that turns every consumer’s meal into an act of care.

While many kanyas are celebrated within homes and communities, there are countless others who remain left out of the festive warmth. NavCreations is Aashirvaad Soul Creations’ heartfelt step towards bridging this gap - by enabling consumers to spread joy, one wholesome meal at a time.

To spread the joy, consumers ordering the Navratri special dishes from Aashirvaad Soul Creations’ NavCreations Menu can simply scan the QR code on the festive card inside their delivery bag and upload proof of purchase to instantly earn 100 coins. For every 500 coins collected, ITC Aashirvaad Soul Creations will serve a wholesome Navratri meal to a young kanya who might otherwise miss out on the celebrations. As a gesture of gratitude, contributors will also receive a personalised #NavCreations digital frame – a badge of pride to share on social media and inspire more families to participate, creating a ripple of celebration and care that goes far beyond the dining table.

At the heart of the initiative is a thoughtfully curated vrat-special menu - prepared without onion or garlic, using only sendha namak, to stay true to tradition while making festive dining effortless.

The menu includes:

• Kuttu Paneer Pakodas – Crisp and golden on the outside with soft paneer inside, these pakoras are paired with a peppery kali mirch dip. A perfect festive starter to enjoy with family or as a solo indulgence.
• Vrat Paneer Gravy – A rich and velvety curry where tender paneer pieces soak up vrat-friendly spices. Served as a comforting bowl on its own or as part of a hearty thali, it brings warmth and festivity to every plate.
• Sabudana Khichdi Thalis – Light and fluffy sabudana pearls stir-fried with crunchy peanuts, complemented by creamy dahi, golden shakarkand ki tikkis, crisp sabudana vadas, and a peda for just the right touch of sweetness. Available in both mini and deluxe versions, these thalis recreate the warmth of a traditional festive kitchen.
• Sabudana Parathas & Subzi Meals – Soft, vrat-friendly parathas paired with aromatic paneer curry and shakarkand ki tikki, finished with a milk peda for dessert. A wholesome platter that balances nourishment with festive flavours.
• Vrat Poori & Dessert Meals – Fluffy rajgira pooris paired with savoury aloo subzi, crisp sabudana vadas, and a peda to complete the meal. This spread captures the comfort of home-cooked vrat food with the joy of festive indulgence.

For families, this menu is an easy way to enjoy Navratri with wholesome, vrat-compliant food that is both authentic and delicious. Beyond convenience, every order carries forward the true essence of the festival, turning your meal into a moment of care for a young girl who might otherwise go without.

The specially curated Navratri menu is available on Zomato, and Swiggy, across Bangalore, Chennai, Hyderabad, Mumbai, and Pune until 2^nd October.