ITC Grand Chola Unveils the Pukhoor Noël Tree: A Celebration of Toda Heritage and Responsible Luxury

Chennai, December 2025: Anchored elegantly within the Sangam Lobby, ITC Grand Chola proudly presents the Pukhoor Noël Tree, an artistic installation that brings to life the distinct beauty of Toda-inspired fabric—an intricate indigenous art form from the Blue Mountains of the Nilgiris.

The name draws from pukhoor, meaning “blossom” in Toda, and Noël, symbolizing the spirit of Christmas. True to its inspiration, the installation represents a graceful bloom of culture and celebration—rooted in tradition, yet reimagined through contemporary design. Crafted entirely from repurposed materials, from its inner frame to its exquisite outer embellishments, the Pukhoor Noël Tree exemplifies transformation renewed into something meaningful, mindful, and beautifully resonant.

“The Pukhoor Noël holds a quiet beauty. It tells a story of people, place, and memory of traditions kept alive through the hands that craft them. The Pukhoor Noël Tree is our way of celebrating that legacy with gratitude and hope.”

Shaariq Akhtar, General Manager of ITC Grand Chola

A confluence of heritage, creativity, and mindful craftsmanship, the Pukhoor Noël Tree stands as a testament to ITC Hotels’ ethos of Responsible Luxury and the timeless stories that continue to inspire it.

For further details and inquiries, please contact: +91-44-22200000.