ITC Maratha Unveils Sustainable ‘White Ivory Christmas Tree’ to Celebrate an Eco-Conscious Festive Season

ITC Maratha, a luxury landmark property in Mumbai, has reaffirmed the hotel’s commitment to environmental consciousness this festive season with the unveiling of a stunning White Ivory Christmas Tree crafted with sustainable materials. The team of IT,C along with its guest,s brought in the eco-conscious celebrations with a Tree Lighting Ceremony. This year’s installation stands as both an artistic statement and a conscious commitment. Draped in soft ivory yarn, touched with pearls and threads of gold, and envisioned as a contemporary ode to a White Christmas that resonates with ITC Maratha’s philosophy of reducing carbon footprint while elevating guest experiences through thoughtful artistry

Inspired by the quiet poetry of a White Christmas, the tree rises in graceful spirals, its textures evoking serenity, warmth and timeless celebration. Every strand of yarn that adorns the tree today has been chosen for its ability to live again tomorrow. At the end of the season, the yarn can be gently unravelled and reborn through macramé, crochet or embroidery,  a thoughtful nod to circularity, creativity, and mindful consumption.

This sustainable installation mirrors the larger vision that guides ITC Hotels — the philosophy of Responsible Luxury. This commitment has also earned ITC Hotels significant global recognition, including being honoured at the World Sustainable Travel & Hospitality Awards 2025. The brand has also made history as the first in India to receive the 2024 U.S. Green Building Council Leadership Award for Organisational Excellence, a testament to its pioneering role in fostering environments that uphold sustainability, wellness, community impact, equity and resilience. With its LEED Zero Carbon and Zero Water Certifications, the hotel continues to set industry benchmarks, demonstrating that modern luxury shines brightest when it is rooted in responsibility.

In unveiling this sustainably crafted installation, ITC Maratha continues to redefine festive luxury through thoughtfulness, innovation and grace.