Lohono Stays Launches New Category: Lohono Luma Enters Accessible Luxury Segment

India, 31st July 2025 – Lohono Stays by Isprava Group has announced the launch of Lohono Luma, a new category of villas that marks its entry into the fast growing accessible luxury segment. Luma is designed as a gateway into the world of Lohono, where luxury, hospitality, and community spaces come together, now at a more approachable price point. The first set of Lohono Luma homes have been launched in Moira, Goa – a quaint village with old Portuguese charm, lush greenery and proximity to North Goa’s best beaches, cafés, finest restaurants and markets. Close to the action, but far from the noise.

Each Lohono Luma villa offers a luxurious stay with a private pool, complemented by access to thoughtfully created shared spaces. These include a pickleball court, a beautiful garden, a coffee bar, a children’s play zone, a gym and office pods. Be it a family holiday, celebration with friends, staycation or a corporate offsite, Lohono Luma villas cater to all requirements.

“Luma is our way of extending the Lohono experience to a larger audience,” said Dhimaan Shah, Executive Director & Co-CEO, Isprava Group (Isprava, Lohono Stays, The Chapter)

Shah added “People want more from their vacations—more space, more thoughtfulness, more character. Driven by increasing purchasing power and changing travel preferences, luxury villa rentals have become mainstream. We are seeing a steady rise in discerning travellers who are looking for a rewarding holiday experience and going beyond “just taking a break”. Luma offers this segment of travellers a more accessible tier of luxury. Luma is an entry point to the world of luxury and Lohono for people who want to elevate their holiday experience.” Nibhrant Shah, Managing Director & Co-CEO, Isprava Group (Isprava, Lohono Stays, The Chapter) said “Luma marks the introduction of a new segment designed for the evolving traveller who values quality and aspires to have a luxurious experience. Millennials and GenZs are changing the dynamics of luxury spending where it’s no more restricted to just the affluent. With villas and amenities crafted to exacting standards, Luma ensures that every guest enjoys the essence of luxury that defines the Lohono experience—even at an accessible price point.”

Lohono Luma is now open for bookings in Goa through www.lohono.com and the Lohono Stays App.

About Lohono Stays:

Founded in 2019 by visionaries Dhimaan Shah and Nibhrant Shah, Lohono Stays has emerged as a premier luxury villa hospitality brand, known for curating contemporary, design-forward vacation experiences for discerning travellers.

With a portfolio of over 275 meticulously selected villas across 12 domestic and five international destinations, Lohono Stays is synonymous with the art of crafting sublime travel experiences. The brand has a strong presence in some of India’s most sought-after locations, including Goa, Alibaug, Lonavala, Srinagar, Mussoorie, and Coonoor, as well as popular Southeast Asian destinations such as the Maldives, Phuket, Bali, and Koh Samui.

The name "Lohono" is derived from the Hawaiian word lono, symbolising relaxation, music, and peace—values that lie at the heart of every stay.