Phulay Bay Turns Pink – Ritz-Carlton Reserve Shines as A Beacon of Hope For Breast Cancer Awareness Month

Krabi, Thailand – October 2025 – Phulay Bay, a Ritz-Carlton Reserve, the ultra-luxurious seafront sanctuary in Southern Thailand’s Krabi province, will glow pink this October as it marks Breast Cancer Awareness Month by transforming into a sanctuary of solidarity and showcasing a series of inspiring activities dedicated to the promotion of women’s health.

Staged every October, Breast Cancer Awareness Month is an international campaign which strives to increase understanding and reduce the risk of breast cancer, which affects 2.3 million women worldwide. In a bold commitment to the cause, Phulay Bay will become a beacon of hope as Sala Srichan, the resort’s elegant Thai pavilion, is illuminated in a soothing yet striking pink hue for the entire month – taking its place alongside iconic global landmarks such as the Eiffel Tower, Empire State Building, and Sydney Opera House. Reinforcing this important message, the resort’s restaurants and bars will also present a dedicated selection of “Phulay Bay Turns Pink” dishes and drinks.

Phulay Bay is also delighted to welcome Dr. Shagnika Pradhan to host a full month of customized wellness programs dedicated to women’s health. A naturopathy and yogic science specialist with seven years of experience, Dr. Shagnika is an expert in areas such as pain and stress management, traditional Chinese medicines, herbal remedies, nutrition, healing, lifestyle, and yoga. Throughout Breast Cancer Awareness Month, she will invite men and women to embark on holistic wellness journeys that connect them with the five Ayurvedic elements: Earth, Water, Fire, Air, and Space.

Earth (or “prithvi”) programs are rooted in natural nourishment with yogic postures, nutrition, self massage demonstrations and cooling clay packs to help guests feel fully grounded, while Water (“jal”) sessions promote spiritual cleansing, with open chest poses, hot & cold compression, breathing practices, and cooling techniques to enhance the flow of energy. Fire (“agni”) is dedicated to boosting immunity and vitality with abdominal yoga postures, a castor oil pack, herbal tea making, and chakra meditation, and Air (“vayu”) focuses on breathing work and energy flow with respiration exercises, aromatherapy, and self acupressure techniques to target the body’s qi flow and meridians. Finally, Space (“akash”) promotes awareness and encourages healing with heart chakra meditation, mantra chanting, singing bowls, and gratitude rituals.

As part of The Ritz-Carlton’s “Community Footprints” initiative, the resort will extend its duty of care to its associates – its treasured ladies and gentlemen. Phulay Bay has collaborated with Wattanapat International Hospital, whose medical experts will visit the resort to offer breast cancer awareness training, which could prove vital in helping to identify the disease at its early stages.

“At Phulay Bay, we care deeply for the health and wellbeing of all our ladies, gentlemen, and cherished guests. As the world marks Breast Cancer Awareness Month this October, we want to make a meaningful impact by encouraging all women to gain a greater understanding of this awful disease. By combining the striking symbolism of our bright pink sala with fundraising initiatives, and expert-led wellness sessions by Dr. Shagnika Pradhan, we are striving to make a real difference to the lives of women,” said Mr. Vidya Sagar, the resort’s General Manager.

For more information and to start planning your wellness escape on Krabi’s pure shores at Phulay Bay, a Ritz-Carlton Reserve, please click here.