PRISM Launches CheckIn – India’s Largest Premium Value Hotel Chain

19 September 2025, New Delhi: PRISM (parent of OYO) today announced the launch of CheckIn, a hotel brand collection that brings together some of the most recognized names in premium value hospitality, including Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels.

With over 1,300 hotels across India, CheckIn is now the largest premium value hotel chain in the country. Each property in the CheckIn Collection is professionally managed by dedicated CheckIn teams and management companies, ensuring consistency, reliability, and guest satisfaction at every stay.

The CheckIn promise is simple: trained staff, a wholesome breakfast, clean bedrooms, Kimirica Splash & Dash kits, and in-room entertainment that goes beyond free Wi-Fi. This curated experience serves as the foundation across the Collection, with Townhouse Hotels positioned as the entry-level brand and Sunday Hotels representing the top-tier upgrade within the portfolio.

Commenting on the launch, Ritesh Agarwal, Founder & Group CEO of PRISM, said: “CheckIn is our commitment to elevate premium value stays in India. Just as OYO transformed the budget travel segment, CheckIn will set a new benchmark for premium experiences by combining scale, service, and thoughtful design. Every guest can expect more than just a stay – they will enjoy a curated experience built on quality and trust.”

Founded in 2012 by Ritesh Agarwal, PRISM (parent of OYO), began as a budget travel-tech brand, standardizing and organizing small hotels by using technology, to make affordable, trusted stays accessible worldwide. Over recent years, PRISM has expanded well beyond its budget hotel mainstay into multiple countries, premium hotels, vacation homes, and more.

The company has scaled into a diversified global travel-tech, hospitality, and living ecosystem serving more than 100 million customers across 35+ countries. For more visit www.checkin.life

About PRISM: PRISM (parent of OYO.) is a global tech company serving more than 100 million customers across 35+ countries. From short stays and extended living to luxury escapes, co-working hubs, celebration spaces, and hospitality technology solutions, PRISM simplifies and enriches urban living through scalable innovation. For more information, visit www.PRISMlife.com