Salty Nerd Vodka Launches Across Karnataka with three compelling expressions : Classic, Imperial Salted Caramel and Capitalistic Cola

Bengaluru, Karnataka: Blisswater Industries (House of Blisswater), the Bengaluru-headquartered alcobev and lifestyle company, has announced the launch of its bold and flavour-forward vodka brand, Salty Nerd, across Karnataka. The brand will be available in liquor stores across the state right in time for the Valentine’s celebration.

Designed for the new-age consumer, Salty Nerd Vodka brings an unapologetic personality to the premium vodka category. Distilled from premium grains and charcoal-filtered for a clean, smooth finish at 42.8% ABV, the vodka is crafted to be enjoyed chilled and neat, while also offering versatility for cocktail experiences.

In Karnataka, Salty Nerd is being introduced in three distinct variants — Classic, Imperial Salted Caramel and Capitalistic Cola. While the Classic offers a crisp and smooth profile, Imperial Salted Caramel delivers a rich, balanced sweet-salty finish and is one of the tastiest vodkas available in the market, and Capitalistic Cola brings you the awesomeness of Cola. Together, the range reflects the brand’s flavour-led approach and its focus on offering something unconventional yet premium.

With its bold branding and expressive taste profiles, Salty Nerd is set to resonate with consumers seeking differentiated spirits for house parties, social occasions and nightlife experiences across the state.

Commenting on the Karnataka launch, Varna Bhat, Founder & CEO, Blisswater Industries, said, “People in Karnataka let’s raise a glass! Our Salty Nerd Vodka range is here and we are extremely happy to share this creation of ours with such a vibrant market that loves well crafted and premium spirits. There is a nerd in all of us and Salty Nerd is crafted for all individuals who enjoy making confident choices and expressing their personality through what they drink. Launching the brand in our home state is an important milestone as we continue to expand our presence across India.”