The Leela Hyderabad becomes a living canvas for handloom’s enduring elegance celebrating Pochampally Ikat

• A bold tribute to Telangana’s textile heritage, The Leela Hyderabad becomes a living canvas for handloom’s enduring elegance celebrating Pochampally Ikat.

Hyderabad, 27^thAugust 2025:In a tribute to the rich textile traditions of Telangana, The Leela Hyderabad presents a conscious celebration of craftsmanship and cultural heritage by integrating the iconic Pochampally Ikat into the fabric of its guest experience. From the attire of its associates to carefully curated design elements across the hotel, this initiative is a reflection of The Leela’s continued commitment to preserving and showcasing India’s artisanal legacy through contemporary expressions of Indian luxury.

Located in the heart of Banjara Hills, The Leela Hyderabad is the brand’s latest foray into one of India’s most dynamic cities—where tradition and innovation meet in equal measure. In keeping with The Leela’s ethos of celebrating India’s diverse culture, art, and heritage across each of its destinations, the hotel becomes a canvas that honours Telangana’s famed handloom traditions, most notably its globally renowned Ikat weave.

The region of Pochampally in Telangana has long been celebrated as the birthplace of a distinctive double Ikat weave that carries with it, centuries of tradition. Crafted through a complex tie-and-dye technique on both warp and weft threads before weaving, the Pochampally Ikat is known for its vivid patterns and mathematical precision. It is one of the few handloom traditions in the world to master this intricate process, placing it in the company of Japan’s Kasuri and Indonesia’s Patola.

In a move that goes beyond design storytelling, The Leela Hyderabad has consciously partnered with local weaving communities to commission handwoven Ikat textiles—replacing machine-made alternatives with bespoke fabrics that hold cultural and artistic value. These are thoughtfully incorporated into upholstery, drapery, ceremonial rituals, and most notably, the attire worn by associates at the hotel.

As part of this initiative, the hotel has introduced custom-woven Ikat sarees for all female associates to be worn during Aarthi, The Leela’s signature evening ritual, as well as during key events and celebrations. Male associates and members of the hotel’s leadership team also wear handcrafted Ikat ties and pocket squares, bringing a refined, sartorial elegance to their daily presence while honouring the heritage of the land they serve in.

“At The Leela Hyderabad, we are privileged to be custodians of a cultural legacy that continues to thrive through the hands of master weavers. By integrating Pochampally Ikat into the very rhythm of our hotel—be it through rituals, design, or attire—we seek to create a living tribute to the heritage of Telangana,”saidRajesh Gopalakrishnan, General Manager, The Leela Hyderabad.

As Hyderabad continues to emerge as a leading destination for innovation, business, and global enterprise, The Leela Hyderabad offers a rare balance—where modern sophistication is beautifully anchored in cultural integrity.