The Source by Sula: A Grape-to-Glass Indian Success Story

National, 25^th July 2025– Sula Vineyards is proud to celebrate the outstanding national success of its premium wine range, The Source, which has demonstrated strong growth in both volume and value across the country.

The Source continues to outperform expectations, driven by a loyal consumer base and increasing preference for approachable, high-quality Indian wines. The source brand clocked strong 50% YoY growth in FY25, clearly reflecting its unique and strong positioning.

The impressive growth of The Source brand is driven by six standout varietals, each delivering strong double-digit YoY performance.

Leading the pack is The Source Moscato, which has seen over 100% YoY growth since its launch in FY24 and was awarded Gold at the Asian Sparkling Masters 2024. The Source Grenache Rosé followed with over 30% YoY growth and a Gold at the Indian Wine Awards 2022, while The Source Cabernet Sauvignon also delivered over 25% YoY growth, reinforcing its popularity among red wine lovers.

Continuing the momentum, The Source Chenin Blanc Reserve recorded ~20% YoY growth, earning both a Silver Medal at the Concours Mondial de Bruxelles 2023 and another at Decanter World Wine Award 2025. The Source Sauvignon Blanc Reserve recorded ~15% YoY growth, won a Silver at the Indian Wine Awards, and secured another Silver at the Decanter World Wine Awards 2025 a true testament to its global appeal and remarkable quality.

Also gaining strong traction is The Source Pinot Noir, launched in FY24, which has quickly emerged as a consumer favourite. Widely appreciated for its finesse and elegant character, this varietal is fast becoming a standout in Sula’s growing premium portfolio.

Rajeev Samant, CEO of Sula Vineyards, said: "The Source range continues to tell a beautiful story of Indian winemaking refined, expressive, and accessible. Seeing such strong double-digit growth, especially in a category where consistency and quality are key, is a testament to the love our consumers have for these wines. From hotels to homes, and now defence canteens, The Source is truly finding its place across every setting where wine belongs."

The Source has rapidly expanded its presence across key markets, including Maharashtra, Karnataka, Telangana, Delhi, Uttar Pradesh, West Bengal, Rajasthan, Haryana, Tamil Nadu, Punjab, Madhya Pradesh, Odisha, and Goa, particularly gaining strong traction at our hospitality business at Nashik, Asia’s most visited vineyard where most people try their first glass of wine. Most recently, the brand also entered the defence canteens, further enhancing accessibility for a broader consumer base.

With its growing national footprint, diverse varietal offerings, and evolving consumer preferences, The Source by Sula is redefining the landscape of premium Indian wine and leading the charge in India's evolving wine culture.