The Source by Sula: A Grape-to-Glass Indian Success Story

National, 28th July 2025– Sula Vineyards is proud to celebrate the outstanding national success of its premium wine range, The Source, which has demonstrated strong growth in both volume and value across the country.

The Source continues to outperform expectations, driven by a loyal consumer base and increasing preference for approachable, high-quality Indian wines. The source brand clocked strong doubledigit growth in FY25, clearly reflecting its unique and strong positioning.

The impressive growth of The Source brand is driven by six standout varietals, all delivering strong  double-digit performance. Leading the pack is The Source Moscato, which has shown strong  momentum since its FY24 launch and was awarded Gold at the Asian Sparkling Masters 2024. The The Source Grenache Rosé continues to shine, earning a Gold at the Indian Wine Awards 2022, while The Source Cabernet Sauvignon continues to win over red wine lovers with its growing  popularity. 

Building on this success, The Source Chenin Blanc Reserve has gained wide acclaim, securing a Silver  Medal at the Concours Mondial de Bruxelles 2023 and another at the Decanter World Wine  Awards 2025. The Source Sauvignon Blanc Reserve, with its refined character, was recognised with  a Silver at the Indian Wine Awards and the Decanter World Wine Awards 2025 a true testament to  its global appeal and remarkable quality. 

Also gaining strong traction is The Source Pinot Noir, launched in FY24, which has quickly emerged  as a consumer favourite. Widely appreciated for its finesse and elegant character, this varietal is fast  becoming a standout in Sula’s growing premium portfolio. 

Rajeev Samant, CEO of Sula Vineyards, said: "The Source range continues to tell a beautiful story of  Indian winemaking refined, expressive, and accessible. Seeing such strong double-digit growth,  especially in a category where consistency and quality are key, is a testament to the love our  consumers have for these wines. From hotels to homes, and now defence canteens, The Source is  truly finding its place across every setting where wine belongs." 

The Source has rapidly expanded its presence across key markets, including Maharashtra, Karnataka,  Telangana, Delhi, Uttar Pradesh, West Bengal, Rajasthan, Haryana, Tamil Nadu, Punjab, Madhya  Pradesh, Odisha, and Goa, particularly gaining strong traction at our hospitality business at Nashik,  Asia’s most visited vineyard where most people try their first glass of wine. Most recently, the brand  also entered the defence canteens, further enhancing accessibility for a broader consumer base. 

With its growing national footprint, diverse varietal offerings, and evolving consumer preferences,  The Source by Sula is redefining the landscape of premium Indian wine and leading the charge in  India's evolving wine culture.

Sula Vineyards Limited is India’s largest wine company, commanding over 50% of the domestic wine  market. With an expansive portfolio of almost 70 labels across various price points and a thriving  wine tourism business—including a luxurious resort and wine-themed restaurants in Nashik and  near Bangalore— SULA has established itself as the preferred wine brand for discerning Indians.  

With five state-of-the-art wineries in Maharashtra and Karnataka, Sula crafts authentic, artisanal  wines, producing and distributing over 1 million cases across India annually. We introduced the  country’s first Winery Tasting Room in 2005 and opened India’s first vineyard resort in 2010, which  today welcomes over 400,000 visitors each year. 

From its modest origins in Nashik over two decades ago, Sula has risen to prominence, playing a  pivotal role in revolutionizing the Indian wine industry. As a true pioneer, Sula not only established  Nashik as the world’s newest premium wine region but also firmly placed India on the global wine  map. Our wines have consistently garnered prestigious awards, including honors at the Decanter  World Wine Awards and the International Wine Challenge, underscoring our commitment to quality  and innovation. 

At Sula, we are dedicated to leading the Indian wine industry into the future by continuously  innovating and launching exciting new products that resonate with the evolving tastes of our  customers. Our commitment extends beyond wine; we are deeply invested in supporting the local  rural economy and prioritizing sustainability in all our operations. As one of Asia’s most sustainable  wine producers and a Gold Member of the International Wineries for Climate Action (IWCA), Sula is  resolutely committed to achieving net-zero emissions by 2050.