VITS Hotels Unveils Its New Brand Positioning: ‘SMART STAYS FOR SMART TRAVELLERS’

Mumbai, December 2025: The VITSKAMATS Group has announced? a refreshed brand positioning for VITS Hotels, introducing a sharper identity built around the idea of Smart Stays for Smart Travellers. This repositioning showcases VITS’ focus on the Smart Generation of Smart phones, Smart Wathces and Smart Staysdesigned for today’s Smart guests.

The new positioning enhances to what VITS has been delivering for years: quick check-ins, excellent  service, comfortable rooms alongside locations that keep travellers close to business hubs, airports as well as city centres. The brand promise emphasises an experience where travel feels comfortable and smooth and where every hotel  is designed for guests who value time, convenience and peace of mind while travelling .

This refreshed identity also marks the rollout of a unified communication framework across digital, social, and on-ground platforms, following a structured brand remarketing and lead-generation strategy highlighted in the campaign plan. From strengthened influencer collaborations to performance-led booking campaigns, the brand is moving into a phase of sharper recall and stronger direct bookings .

Speaking on the repositioning, Dr. Vikram Kamat, Chairman of the VITSKAMATS Group, shared, “The traveller has changed. There was a time when people would come to front desk to book a room but today they can scan a number of hotels online and decide. Guests today want They want clarity, speed, comfort, and less hassles  in the middle of packed schedules. This repositioning captures exactly that. For years, our guests have appreciated the dependability of VITS, the smart check ins , the smart choice of full hot indian food buffets , the smart locations at ideal locations within cities..”

The updated brand architecture introduces a sharper definition of the VITS offering: a smart-stay hotel experience built around Smart  service which people expect , modern comforts, and easy convineince for bookings , repeat guests and smart F&B choices. This includes the enhanced focus on express check-ins, practical amenities, repeat guests  and a consistent brand voice across all properties, as outlined in the new positioning statement .

The campaign roll-out will highlight:

• Simplified, processes that make travel and hotel stays easy  at every step

• Thoughtful service models that support business, celebrations, and short stays alike

• Modern rooms designed for both comfort and productivity

• A unified brand identity across every VITS destination

The repositioning also integrates the new brand signature: “That’s Being Smart”, an emblem that captures the brand’s confident, refined, and contemporary tone of voice. VITS Hotels will deploy this identity across all properties, including key destinations such as Silvassa, Devka Beach, Bengaluru, Jamnagar, Lonavala, Pune Kharadi and Bharuch, among others.

As the Indian hospitality sector continues to expand, VITS aims to deepen its presence in business corridors, city centres, and smart leisure hubs. The refreshed positioning sets the stage for the next phase of growth, designed around the needs of today’s time-conscious and value-driven traveller.