Admatazz partners with Hyatt Centric Chandigarh to launch of PVT LTD, an Exclusive Speakeasy

Hyatt Centric partners with Admatazz, for the complete branding and positioning of PVT LTD, a newly launched premium speakeasy ay Hyatt Centric Chandigarh

Admatazz handled the brand strategy, visual identity, and all branding collateral for the launch

 Mumbai, 05^th February, 2025: Hyatt Centric Chandigarh has unveiled PVT LTD, a premium, invitation-only speakeasy bar designed to provide an unparalleled luxury experience for the city’s elite. The brand strategy, visual identity, and all branding collateral for this exclusive destination were meticulously crafted by Admatazz, a leading creative and digital agency known for its innovative approach to brand building.

Hyatt Centric Chandigarh envisioned PVT LTD as more than just a bar—it is an elegant destination where sophistication meets secrecy.

To bring this vision to life, Hyatt Centric partnered with Admatazz, entrusting them with the complete branding and positioning of the speakeasy, from conceptualization to execution. The agency developed a cohesive visual identity, which included designing the logo, brand book, menu, takeaway bags, coasters, and promotional materials. Additionally, Admatazz curated the speakeasy’s aesthetics to align seamlessly with the hotel’s overall brand ethos, ensuring a premium and immersive guest experience.

“PVT LTD is our latest offering for the HNIs of Chandigarh, designed to be a sophisticated and exclusive retreat. We wanted a brand identity that reflects the elegance and mystery of a true speakeasy while maintaining the refined essence of Hyatt Centric. Admatazz proved to be the ideal partner in bringing this vision to life, capturing the spirit of exclusivity and luxury in every design element,” 

Sohaib Kidwai, General Manager at Hyatt Centric Chandigarh

“For the launch of PVT LTD, our focus was clear—we wanted to craft a speakeasy identity that exudes 1920s charm while integrating Hyatt’s signature sophistication. Our team worked extensively to conceptualize and execute a brand strategy that would resonate with the target audience of high-net-worth individuals.”

Yash Chandiramani, Founder and Strategist at Admatazz

Admatazz’s creativity and strategic branding transformed PVT LTD into a truly exclusive experience. Every design element, from vintage-inspired visuals to immersive collateral, was thoughtfully crafted to enhance the speakeasy’s mystique. By blending timeless aesthetics with modern branding techniques, Admatazz has positioned PVT LTD as a distinguished destination that embodies luxury and exclusivity.

With PVT LTD, Hyatt Centric Chandigarh and Admatazz have redefined luxury hospitality, creating a unique space where heritage, secrecy, and sophistication converge. This collaboration marks a significant milestone in experiential branding and sets a new benchmark for premium hospitality experiences.