AYANA Hospitality Partners with Trip Affiliates Network to Power Global B2B Growth and Digital Transformation

Date 10th Sept 2025 - Indonesia – AYANA Hospitality, one of Southeast Asia’s most iconic luxury resort brands, has entered into a strategic partnership with Trip Affiliates Network (TA Network) www.tripaffiliates.com to accelerate its digital transformation and expand its global B2B distribution footprint.

Through the adoption of TA Network’s TourSuite and Hotel Partner Network (HPN) platforms, AYANA will gain real-time inventory distribution, automated contracting, and seamless connectivity with hundreds of demand partners worldwide. The move is set to optimize operations, unlock new revenue streams, and strengthen AYANA’s position in the fast-growing luxury travel segment.

The timing is strategic: Bali welcomed over 5.6 million international visitors in the first half of 2025, a 58% year-on-year surge. With high-value travelers from Asia, Europe, and the Middle East fueling demand for exclusive, experience-led stays, AYANA is positioning itself to capture outsized share of this premium recovery.

“This partnership reflects AYANA’s commitment to innovation and service excellence,” said Luh Sugiartini, Assistant Director of Sales at AYANA Hospitality. “By leveraging TA Network’s global partner ecosystem, we can enforce rate parity, maximize yield, and scale our distribution capabilities with greater agility and efficiency.”

“We’re proud to welcome AYANA into our Hotel Partner Network,” added Wilson Napitupulu, Regional Director – Ecosystem & Partnerships, Southeast Asia at Trip Affiliates Network. “As a flagship Indonesian luxury brand, AYANA’s adoption of our multi-tenant, cloud-native IaaS platform future-proofs its digital infrastructure and expands its reach across key global markets.”

As the hospitality sector embraces real-time connectivity, dynamic packaging, and scalable cloud-native solutions, the AYANA–TA Network partnership marks a significant step forward—setting a new standard for efficiency, scalability, and global distribution excellence in luxury hospitality.

About AYANA Hospitality

Established in 2009, AYANA Hospitality comprises ten luxury hotels and residences portfolio.  AYANA Hospitality is recognized for its genuinely caring and attentive service inspired by its guiding principle Tri Hita Karana, a Balinese philosophy for life that evokes harmonious living with inner-being, other human beings, and nature. AYANA means “a place of refuge” in Sanskrit; AYANA Hospitality properties are where peace, harmony and happiness are embodied and celebrated.

https://www.ayana.com/

About Trip Affiliates Network

Headquartered in Singapore, with offices in Indonesia, Vietnam, and Thailand, Trip Affiliates Network provides FIT/group inbound and outbound turnkey solutions as well as direct supplier connectivity services for travel agents, wholesalers, and hotels. Their high-end platforms include integrated booking systems for flights, hotels, activities, and transfers, as well as dynamic packaging and digital payment solutions. www.tripaffiliates.com