Evoke Experiences Enters New Phase of Expansion, Announces New Destinations with Experiential Hotels

Ahmedabad, May 19, 2025: Evoke Experiences, a leading name in India’s experiential hospitality sector, has announced a strategic expansion that marks a defining shift in its operating model. Known for its immersive glamping retreats and cultural tent cities, the company is now set to deepen its presence in the hospitality landscape by adding a wider variety of experiential properties to its portfolio, and welcoming partnerships through asset lease and management collaborations.

With flagship properties like Rann Utsav – The Tent City, Statue of Unity Tent City-1, Gandhisagar Forest Retreat, the newly launched Evoke Dholavira, and soon to be launched Evoke Ram Bagh, Ayodhya with 156 keys, Evoke Experiences has built a strong reputation for curating destination-led stays that merge luxury with culture, nature, and sustainability. The brand currently operates a total inventory of 750 keys and aims to cross the 1,000-key milestone by the end of 2025.

Looking ahead, Evoke Experiences is preparing to launch a new site in Gir, further establishing its footprint in ecologically significant regions. This addition will mark the company’s growing emphasis on permanent experiential resorts, signalling a transition from seasonal formats to year-round offerings.

In a significant move, the company invites hospitality asset owners and landholders across India to partner through long-term lease or management agreements. With high-impact branding, operations, and storytelling-led design expertise, Evoke Experiences is positioned to transform underutilised or hidden destinations into profitable, world-class experiences.

“We believe the next wave of hospitality growth in India lies beyond convention,” said Bhavik Sheth, Chief Operating Officer (COO) of Evoke Experiences. “Evoke is not just creating places to stay, we’re building narratives, environments, and economies rooted in local culture. We are now actively looking to collaborate with like-minded owners who see the potential of experiential tourism.”

This strategic shift underscores Evoke’s ambition to become India’s most trusted experiential destination company, where every property is a story, and every stay, a memory.

ABOUT EVOKE EXPERIENCES 

Evoke Experiences, the hospitality brand of the 150-year-old legacy of Lallooji & Sons, began its journey by pioneering glamping in India, redefining experiential tourism with projects like Rann Utsav – The Tent City. Over the years, the company has evolved beyond glamping to offer a diverse portfolio of eco-conscious, immersive luxury stays, blending sustainability with exceptional hospitality. Its hallmark lies in creating world-class properties in remote and lesser-known destinations, making tourism accessible to areas that were previously off the map while promoting local culture and safeguarding fragile ecosystems.

Notable projects include Rann Utsav – The Tent City in Dhordo, White Rann – The Tent City in Dholavira, Evoke Dholavira, Statue of Unity Tent City-1 and  Gandhisagar Forest Retreat. While properties at Rann and Dholavira focus on seasonal glamping, year-round properties like Gandhisagar, Evoke Dholavira, and Statue of Unity Tent City-1 set benchmarks in sustainable tourism, showcasing the company’s expertise in creating transformative hospitality solutions in unconventional locations.