“Feel Rewarded” with ITC Hotels new Club ITC Loyalty Program

New Delhi, 9^th October 2025– ITC Hotels Limited has launched its redesigned loyalty program, Club ITC, with greater benefits making its members "Feel Rewarded." The program offers transparency, recognition, and access across all customer interactions at 140+ hotels spread over 90 destinations. Points do not expire for active members who complete at least one transaction annually. The newly introduced Platinum Select tier allows members to retain Platinum benefits for 15 years. This recognizes long-standing guest loyalty, enabling continued premium benefits. Moving to the higher tier is easier as the Club ITC program requires fewer nights for top-tier status.

"Club ITC is not just about points, it's about creating joy at every touchpoint—whether you stay, celebrate, or dine with us. With our new promise of Feel Rewarded, we are delivering one of the most transparent, inclusive, and value-driven loyalty programs in the industry," said Anil Chadha, Managing Director, ITC Hotels Limited.

The program operates on a simple structure where 1 Green Point equals 1 Rupee, which provides clear value for our members.

Club ITC now offers increased earnings of 2 to 8% on stays and dining, compared to the previous 2 to 5% structure. Milestone rewards recognize members throughout their journey, not only at tier upgrades. The new Club ITC proposition consolidates separate guest and booker programs into one unified program serving all segments. Members can now earn Green Points for not only their personal stays but also while booking for others, and events including weddings and social gatherings.

The Culinaire dining program is now a subscription plan offering 20% instant savings on food & beverage, spa services and laundry across participating hotels. In addition to the 20% savings, members can also earn up to 12% Green Points on F&B spends, plus curated vouchers including complimentary stays and buffets.

Adding more value to the benefits is another industry first – introduction of multi-year subscriptions allowing members to buy today for tomorrow!

Members can convert Green Points to Marriott Bonvoy points at a 2:3 ratio for global hotel access. Points can also be redeemed against International Travel House vouchers for flights and premium rides, expanding Club ITC into a travel program. Club ITC rewards members across stays, celebrations, and dining experiences, making every interaction with ITC Hotels both memorable and valuable.

For more details on the program, you may visit Club ITC - ITC Hotels on the website.