Illuminating Hope: Crowne Plaza Mayur Vihar Partners with Dharamshila Narayana Hospital for Breast Cancer Awareness Initiative

New Delhi, October 2024– In a powerful display of solidarity and commitment, Crowne Plaza New Delhi Mayur Vihar has joined forces with Dharamshila Narayana Hospital to raise awareness for Global Breast Cancer Awareness Month. This initiative not only illuminated the hotel’s facade in vibrant pink hues but also engaged the community through informative sessions and impactful visuals, emphasizing the critical importance of early detection and support for those affected by breast cancer.

The initiative featured a stunning pink illumination of the hotel, serving as a beacon of hope for the community. Additionally, a captivating laser show communicated vital breast cancer awareness messages, effectively blending artistry with impactful messaging. Dr. Kanika Sood Sharma, Director & Clinical Lead - Radiation Oncology at Dharamshila Narayana Hospital, led a health awareness session that informed attendees about self-examination techniques, risk factors, and advancements in treatment. She reflected on the success of the event, stating, "The turnout and engagement we witnessed over these two days were truly heartening. By combining visual spectacle with educational content, we were able to reach a diverse audience and spark important conversations about breast health. Our hope is that this event will lead to increased awareness and, ultimately, save lives through early detection."

“At Crowne Plaza Mayur Vihar, we believe in extending our responsibilities beyond hospitality. By engaging our staff, guests, and the community, we are cultivating a collective commitment to breast cancer awareness and prevention. Our collaboration with Dharamshila Narayana Hospital reflects our strategic approach to corporate social responsibility, where impactful partnerships can foster meaningful change.”

Veenu Rastogi, Area Director of Sales and Marketing IHG South West Asia and DOSM at Crowne Plaza Mayur Vihar

The initiative received significant attention on social media, with attendees sharing their experiences and images using hashtags like #BreastCancerAwareness, #PinkOctober, and #LightUpPink, thereby amplifying the awareness campaign's reach.