ITC Hotels expands Brand Storii to Kerala

• Brand Storii debuts in Kerala with the signing of Storii by ITC Hotels Wayanad Silverwoods

New Delhi, 25th August 2025: ITC Hotels Limited announced the signing of definitive agreements with ‘Silvercastle Holidays and Resorts (India) Private Limited’ for 62 rooms ‘Storii by ITC Hotels Wayanad Silverwoods’, located alongside the Banasura Sagar Dam in the leisure destination of Wayanad in Kerala.

An operating hotel conversion, this property in one of the most popular destinations of south India will undergo extensive renovation before opening under the Brand Storii by ITC Hotels. This signing marks the debut of Brand Storii and further strengthens the chain’s footprint in the state Kerala. ITC Hotels’ pipeline now has a total of 3 properties in Kerala.

Speaking on the occasion, Anil Chadha, Managing Director, ITC Hotels Limited said “Kerala’s diverse landscapes and rich cultural heritage makes it a compelling destination for our loyalists. We are thrilled about our partnership with Silvercastle Holidays and Resorts and look forward to adding this experience to our Brand Storii’s portfolio.”

Commenting on this new resort signing with ITC Hotels, Mr. Benny John Kuppail, Managing Director of Silvercastle Holidays and Resorts (India) Private Limited said “We are delighted to be the first hotel of the Storii by ITC Hotels brand in Kerala and believe this new identity will give us the opportunity to showcase our rich and diverse history and simultaneously set a new benchmark for a sustainable and eco-friendly hospitality footprint in the state’’.

Storii by ITC Hotels is a collection of handpicked boutique properties, designed to satiate the ever-evolving needs of the global traveller. Consisting of intimate sized properties in the premium segment you will find Storii at both expected and unexpected destinations.

ITC Hotels Limited offers comprehensive hospitality solutions through more than 140 hotels with over 13000 keys across 90 destinations in the country. With the enduring Namaste as the symbol of its brand experience, ITC Hotels Limited is one of India’s leading luxury hotel chains offering comprehensive hospitality solutions. Embodying Sustainability & ‘Responsible Luxury’ as its guiding premise, ITC Hotels integrates India’s fine tradition of hospitality with globally benchmarked services to reflect the culture and ethos of each destination, through a collection of hotels. Staying ahead of the sustainability curve, ITC Hotels became the largest chain in the world to have 23 LEED Platinum certified hotels. The first 12 hotels in the world to receive LEED Zero Carbon Certification and the first 9 hotels to be LEED Zero Water Certified are ITC Hotels. ITC Hotels Limited operates under six distinct brands; ‘ITC Hotel’ & ‘Mementos’ in the Luxury segment, ‘Welcomhotel’ in the upper upscale space, brand ‘Storii’ in the premium boutique segment, ‘Fortune’ in the mid-market to upscale space and ‘WelcomHeritage’ in the heritage leisure segment.

ITC Hotels Limited is the First in India to have been honoured with the prestigious 2024 Leadership Award for Organizational Excellence by the US Green Building Council. ITC Hotels is known for its signature warmth, iconic culinary experiences and hospitality excellence. It is listed on the BSE and NSE.