Serena Hotels Launches Global Prestige Club App Across Africa and Asia

Discover the new Prestige Club App by Serena Hotels, uniting 33 properties across Africa and Asia for seamless rewards and a premium guest experience

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8th August 2025

Serena Hotels has officially launched the Prestige Club App, a digital loyalty platform that connects 33 properties across Africa and Asia, offering a unified guest experience and cross-border rewards. The simultaneous launch across key city hotels—Kenya , Uganda, Tanzania, Rwanda Mozambique and Pakistan—marks the brand’s first global rollout of a tech-enabled membership programme.

The app introduces a consolidated system for earning and redeeming points across Serena’s entire portfolio, covering not only stays but also dining outlets and Maisha Spa & Health Clubs. It is structured around four membership tiers—Classic, Gold, Platinum, and Prestige Plus—with features including real-time point tracking, mobile access, and region-wide recognition.

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“The Prestige Club is designed to serve today’s regional and international traveller,” said Mr. Aziz Boolani, Global CEO of Serena Hotels. “Our aim is to offer guests a consistent and rewarding experience whether they are travelling for business in Nairobi, on retreat in Swat, or visiting cultural landmarks in northern Pakistan.”

Broadening Travel Between Continents

The launch comes at a time when cross-regional travel is recovering steadily. By offering a single loyalty ecosystem across two continents, Serena Hotels aims to simplify travel and create new pathways for guests from South Africa, India, China, and neighbouring markets.

The network includes heritage palaces, restored forts, and mountain resorts in Asia, such as Khaplu Palace & Residence, Shigar Fort Residence, and Hunza Serena Inn, alongside coastal retreats, city hotels, and safari lodges in Africa. The loyalty programme applies equally across the portfolio, allowing guests to access consistent benefits regardless of location.

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Key Highlights of the Prestige Club App

· Global Recognition .One digital platform, two continents. Members enjoy elite privileges across 33 Serena Hotels destinations in Africa and Asia.

· Multi-Tiered Access A structured programme with Classic to Prestige Plus tiers, offering room upgrades, dining benefits, wellness access, and more.

· Mobile-First Experience App-based account management with booking, redemption, and service requests available in-app.

· Inclusive of Lifestyle and Leisure Points can be redeemed on experiences such as safari excursions, spa treatments, cultural dining, and mountain retreats.

The app was developed based on guest feedback and changing travel trends, including an increasing demand for regional experiences and personalised rewards. It complements Serena’s long-standing emphasis on cultural heritage and locally anchored hospitality across its properties.

The Prestige Club App is now available for download on iOS and Android platforms and is open to both frequent guests and first-time visitors looking to explore the Serena network.