Taj, A Global Icon of Hospitality is World's Strongest Hotel Brand 2025

• As Per Brand Finance UK’s 'Hotels 50 2025' report

MUMBAI, JULY 11, 2025: Indian Hotels Company (IHCL), India's largest hospitality company, announces that its iconic brand Taj is yet again the World's Strongest Hotel Brand by Brand Finance UK. The 'Hotels 50 2025' annual report by the world's leading brand valuation consultancy recognises the most valuable and strongest hotel brands across the globe. This marks the fourth time Taj has achieved this distinction. 

Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said, " The dual honour of Taj being ranked as India’s Strongest Brand across sectors and World’s Strongest Hotel Brand in 2025, underscores Taj’s position as a global icon of hospitality. For over a century, Taj has stood for trust and resilience and has transcended to become an emotion in the hearts and minds of its guests, partners and colleagues - guided by its purpose of pioneering responsible change, creating value and shaping the future, anchored in the enduring essence of ‘Tajness’.”

He added, “As we look at unlocking India’s tourism potential and showcasing Indian hospitality in key gateway cities across the globe, we remain committed to IHCL’s ESG+ framework of Paathya for building a responsible future, one that is more sustainable and inclusive.”

Mr. Dave Haigh, CEO & Founder, Brand Finance said, “Taj hotels continues to be close to my heart and over the years I have seen it becoming stronger and more endearing. Taj is again ranked No.1 Strongest brand in our Global Hotels 2025 report and Strongest brand in our India 100 report 2025. It’s a testament of consistency of brand experience and the social responsibility it has embraced while maintaining its highest luxury standards. The strategic expansion of Taj hotels clearly defines its ability to leverage potential and create momentum in its continued growth.”

As per Brand Finance’s ‘Hotel 50 2025’ report, Taj is the World’s Strongest Hotel Brand, with a Brand Strength Index (BSI) score of 92.2 out of 100. The Indian hospitality group performs exceptionally well in its home market, scoring perfect 10s for brand knowledge and selection. Taj’s reputation for luxury and service is well established, reflected in its 97% awareness, 91% familiarity, and 38% preference score in India.

The iconic brand Taj has a portfolio of over 134 hotels across 14 countries offering varied experiences from grand palaces, landmark city hotels, wildlife safari lodges, resorts and luxury serviced residences.

To read the full report, please visit: Brandirectory.com 

About The Indian Hotels Company Limited

The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as World's Strongest Hotel Brand 2025 and India’s Strongest Brand 2025 as per Brand Finance;  Claridges Collection, a curated set of boutique luxury hotels merging elegance with historical charm; SeleQtions, a named collection of hotels; Tree of Life, private escapes in tranquil settings; Vivanta, sophisticated upscale hotels; Gateway, full-service hotels designed to be your gateway to exceptional destinations and Ginger, which is revolutionising the lean luxe segment.

Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel - The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 392 hotels including 143 under development globally across 4 continents, 14 countries and in over 150+ locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization. It is listed on the BSE and NSE.