The LaLiT Suri Hospitality Group Launches Purpose-Driven Loyalty Program

New Delhi, July 20, 2025: The LaLiT Suri Hospitality Group, India’s leading home-grown luxury hospitality brand, proudly announces the launch of its transformative new loyalty initiative – The LaLiT Loyalty Program. This thoughtfully designed program aims to recognise, reward, and celebrate its guests with tangible benefits, personalised experiences, and the opportunity to give back to society.

The LaLiT Loyalty Program features four distinctive tiers - Blue, Silver, Gold and Platinum offering members a flexible ecosystem to earn, redeem or donate points. Inspired by global best practices, the program allows members to accumulate points for spends across The LaLiT’s participating Hotels, Palaces, and Resorts. From indulgent stays and signature dining at award-winning restaurants like Baluchi and OKO, to rejuvenating rituals at Spiceology, members earn points across their journey with ease. Enrolment is free and seamless, enabling guests to start earning rewards immediately.

The LaLiT Loyalty goes beyond traditional loyalty offerings. It introduces a purpose-driven dimension, empowering members to make a real impact. Through a meaningful partnership with Points for Good, members can donate their points to support over 18 NGOs and 40 verified causes ranging from child education, tree plantation and skill-building for marginalised communities to LGBTQIA+ empowerment and environmental sustainability. This initiative reinforces The LaLiT’s long-standing commitment to inclusion, equity, and conscious hospitality and nurtures emotional loyalty by inviting guests to become co-creators of positive change.

“At The LaLiT, we believe hospitality is not just about service - it’s about building meaningful relationships. The LaLiT Loyalty Program is our way of showing gratitude to our guests and building a deeper, more meaningful connection with them. It’s a celebration of trust, shared values and mutual expectations.” 

 Jyotsna Suri, Chairperson & Managing Director, The LaLiT Suri Hospitality Group.

Our guests now have more reasons to indulge in the brand’s blend of elegance, comfort, diverse culinary offerings and hospitality that is Distinctly LaLiT.

To know more and enrol, visit: www.thelalitloyalty.com