TreeHouse Hotels Launches “TreeHouse-LinkD” – A Future-Focused Boutique Collection Brand Empowering Independent Hoteliers

National, 04 August 2025. TreeHouse Hotels is pleased to announce the launch of TreeHouse- LinkD, a new boutique collection brand designed to provide hotel owners with a flexible, future-ready platform based on cooperation, innovation, and long-term success while connecting independent, design-forward hotels with discerning modern travellers.

TreeHouse-LinkD, a special offering in TreeHouse Hotels' expanding portfolio, is designed for independent hoteliers who want to maintain the distinctive character of their establishment while obtaining the legitimacy, operational assistance, and market access of a reputable hospitality brand. Offering a smooth fusion of uniqueness and brand-backed confidence, the brand will select a number of independently spirited hotels in urban and leisure destinations across India and South Asia.

Owner empowerment and flexibility are the cornerstones of TreeHouse-LinkD Hotel Collection with minimal investment and where Owners get to keep their own brand identity too. It enables properties to maintain their distinct charm while taking advantage of TreeHouse's Hotels & Resorts reliable operational framework and devoted clientele. Partner hotels will benefit from increased market visibility, data-driven pricing strategies, and higher occupancy rates thanks to access to a strong technology stack, centralized revenue management systems, and a wide distribution network.

“We are excited to launch TreeHouse-LinkD – a brand built for the future of boutique hospitality in India. As we engage with potential partners across the country, we see a strong desire for brand-backed independence with Owners wanting to keep their own brand identity too – and TreeHouse-LinkD is our answer to that,”— Jayant Singh, Managing Partner, TreeHouse Hotels & Resorts

Unlike traditional models, TreeHouse-LinkD places more emphasis on strategic cooperation than control, in contrast to conventional models. While receiving carefully chosen assistance in areas like marketing, training, and business development, owners retain control over their operations, design, and visitor experience. In order to ensure mutual growth and a shared commitment to success, the brand's variable fee structure is specifically tailored to reflect the operational realities of independent hotels and supports hotel owners during down-turns creating a win-win model.

To explore partnership opportunities, visit www.treehousehotels.in or contact bd@treehousehotels.in

About TreeHouse Hotels & Resorts:

TreeHouse Hotels, Resorts, Villas and Apartments (Karma Hospitality LLP) stands as a premier hotel management firm which manages, leases, and franchises hotels across key destinations in India while experiencing rapid expansion. The company operates hotels under the brand name Th.e Luxury Selection / , TreeHouse Exotic, TreeHouse, Nest by TreeHouse, hi-way Motels and TreeHouse-LinkD Hotel Collection to cater to all segments of the business. It has developed strong technology, operations, marketing, sales, digital and distribution systems to support its entire network of Hotels, Resorts, Villas, and Apartments in India to maximise the returns for all its stakeholders.

It is a “Made in India'' brand focused to cater to the ever-growing demand of the domestic traveller be it for business, leisure, meetings, events, or weddings. It has a strong senior leadership team from the hospitality industry with a combined experience of over 100+ years.