Hundo Pizza Disrupts the Pizza Delivery Universe by Making Pineapple Pizza Lovers Burn in Hell

Mumbai, 18th August 2022: Hundo Pizza, Mumbai-based pizza delivery and takeaway kitchen, has launched a groundbreaking campaign for their new Pandemonium Pineapple Pizza. Taking a non-traditional route for an aggressive launch campaign, Hundo is diving into areas never ventured before. 

Titled BURN IN HELL, the campaign delves into deep-rooted hatred for pineapple as a topping on pizza. This is in partnership with their creative agency, Blowfish Digital. The agency took  Hundo Pizza Instagram to comment on over 100+ posts including images and reels ranging from influencers to pizza brands and meme pages to give them a tease of what they are up to. 

These comments brought pandemonium straight back to Hundo as there was a hefty chunk of people who believed pineapple on pizza is just a straight up no-go.
As if things weren't already crazy, Hundo took it up a notch, calling all the pineapple haters to the Hundo kitchen and giving them a little taste of their very own hell. 

Some were disappointed, some pleasantly shocked and some mistaking the pineapple for their homemade bhindi, the reactions were a fun twist to an overall aggressive campaign.

Video link - https://www.instagram.com/reel/Cg4TFR1gBa2/ 

Although this approach may be out of the ordinary for many brands in the same space, Hundo has always been known for disrupting the market. Being the holy-grail go-to pizza for many Mumbaikars, Hundo has received its much-deserved popularity due to constantly innovating and shaking the pizza delivery market. 

“Because the Pineapple on Pizza debate is never going to end, we decided to do it the Hundo way! Also, it's fun to mess with people”

Ronak Rajani, Co-Founder of Hundo Pizza

What’s the Hundo way? 

“Firstly, it's nowhere close to a Hawaiian! We've developed this recipe keeping in mind that the flavors need to be balanced but also make sure the sweetness comes through with a bit of spice!”

Kabir Moorjani, Co-Founder of Hundo Pizza

About Hundo Pizza

Hundo Pizza is a Mumbai-based digital first delivery and takeaway pizza brand, creating great pizza with thoughtfully sourced produce, with outlets in Bandra, South Bombay, Oshiwara and the newest one launching soon in Powai

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