Hyatt announces plans for Second Hyatt Centric hotel in Central America

CHICAGO (May 5, 2018) – Hyatt Hotels Corporation (NYSE: H) today announced that a Hyatt affiliate has entered into a franchise agreement with LATAM Hotel Corporation for a 138-room Hyatt Centric hotel in San Salvador, El Salvador. Hyatt Centric San Salvador will be located in Soho Cascadas, a mixed-use development project, and managed by GHL Hotels. Expected to open in Q4 2018, Hyatt Centric San Salvador will mark the first Hyatt hotel in El Salvador and the fifth Hyatt Centric hotel in Latin America. Designed as a launchpad for savvy explorers seeking authentic local experiences, the hotel will join existing Hyatt Centric hotels in Guatemala City, Guatemala and Montevideo, Uruguay, and soon-to-open hotels in Santiago, Chile and Lima, Peru.

“Hyatt Centric San Salvador will boast an unbeatable location at the center of the city within easy reach of the ocean and mountains, making it a launch pad for sightseeing, dining and experiencing everything that El Salvador has to offer,” said George Vizer, senior vice president, franchise operations for the Americas at Hyatt. “We are very proud of the growth the Hyatt Centric brand is having in the region and look forward to continued success with LATAM Hotel Corporation and GHL Hotels.”

The capital city of San Salvador is the cultural, educational, and financial center of El Salvador, and is encircled by green-tipped hills and volcanoes. The hotel, originally announced as a Hyatt Place hotel, will be located within the existing Las Cascadas retail mall, a neighborhood surrounded by one of the city’s most exclusive gated residential communities, office parks and the U.S. Embassy. The hotel will be a key addition to Soho Cascadas, an upscale arts, lifestyle, and entertainment complex within Las Cascadas that offers numerous restaurants and bars, features works by local artists and hosts cultural events that reflect San Salvador’s urban style. Guests looking to discover something unexpected will find Hyatt Centric San Salvador’s location easily accessible from Monseñor Óscar Arnulfo Romero International Airport.

“The hospitality Hyatt Centric San Salvador will offer travelers will surprise the market,” said Fernando Paiz, president, LATAM Hotel Corporation. “Continuing our relationship with the Hyatt Centric brand, we’re confident we can demonstrate our expertise to guests, helping them tap into the city’s cosmopolitan hot spots or unique destinations known only to locals."

LATAM Hotel Corporation also owns Hyatt Centric Guatemala City, Hyatt Place Tegucigalpa, Hyatt Placae Managua and Hyatt Place San Pedro Sula, which is currently under development and expected to open in Q3 2018.

The Hyatt Centric Experience

Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. The lobby lounge is a launch pad providing guests with information about the most sought after food, nightlife and activities the destination has to offer. The bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests want and nothing they don’t, including Beekind’s environmentally conscious bath products, Bluetooth-enabled electronics and salon-grade blowdryers. A team of colleagues is always available to recommend local hidden gems to launch guests’ discovery of the destination.

About LATAM Hotel Corporation

A company focused in the development of mix-used properties by building and operating real estate development and hotels of select service for the Hyatt Place brand, as well as lifestyle hotels for the Hyatt Centric brand and recently the corporation introduced Latam Hotel as their own brand.

About GHL Hotels

A leading hotel operator and developer, based in Colombia with more than 52 years of experience in the tourism market. It operates over 70 hotels in 13 countries in Latin America with their own brands and international franchises such as Sheraton, Hyatt Place, Four Points by Sheraton, Sonesta, Howard Johnson, GHL Collections, GHL Style, Hilton Garden Inn, among others.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 14 premier brands. As of December 31, 2017, the Company's portfolio included more than 700 properties in more than 50 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top colleagues, build relationships with guests and create value for shareholders. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences, vacation ownership properties, and fitness and spa locations, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Ziva™, Hyatt Zilara™, Hyatt Residence Club® and exhale® brand names.