Hotel chain Hyatt announced the launch of an all-new annual subscription lifestyle rewards programme for India called Hyatt Dining Club on Wednesday which will go beyond restaurants and in hotel elements.
The hotel chain said the Hyatt Dining Club will provide customised experiences across the country and has been created in association with Kantar IMRB and Coral Research Services.
Hyatt said the programme aims to move beyond standard dining rewards programmes, with incentives not just limited to restaurants but also in-hotel elements such as spa treatments and social events and more through exclusive deals with third parties like Xoxoday and PVR Cinemas. Paytm is the exclusive official payments processor for the programme.
The programme will offer online enrollments and rewards – with every membership linked to a mobile number. Along with a 30 per cent eligible food and beverage purchases at participating hotels, the programme offers suite upgrades, offers on meeting and event spaces, added personal perks at the spa or on special occasions. The programme is valid across all Hyatt properties in India.
Sunjae Sharma, vice president, operations, Hyatt India said: “Devised after careful research, Hyatt Dining Club is an easy-to-use programme, especially crafted for Hyatt guests in India. We understand that guests value benefits that go beyond in-hotel experiences and dining, and as a result Hyatt Dining Club seamlessly weaves restaurants offerings at Hyatt hotels with exclusive lifestyle experiences, through in-hotel services and third-party deals. We are extremely grateful to PVR Cinemas, Xoxoday and Paytm for collaborating with us.”
The research (both qualitative & quantitative) conducted by Coral Research Services and Kantar IMRB for Hyatt indicated that consistency across outlets is an important factor for guests and that members seek benefits which add value to their complete stay or dining experience, by going beyond restaurant and in-hotel elements.
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