COVID-19 is a challenge that the world is facing together, all at once. While people continue to grapple with the ripple effects of the pandemic such as lack of basic food for some, it has been ibis hotels’ endeavour to do its bit for those affected the most. Recently, all ibis properties across India came together to lend their support to distribute food ration packets to the needy and underprivileged.
A total of 5.3 tons of raw food material was distributed among communities across India with the support of these NGOs: World Hope Foundation (New Delhi); Project Rescue Pune (Pune); Child In Need India (Kolkata); Headway Foundation (Chennai); and Robin Hood Army (Jaipur). In Coimbatore, Nashik, Hyderabad, Goa and Kochi, food packets were distributed in local underprivileged areas. The food packets included items like wheat flour, pulses, refined oil, salt, and sugar. Conscious of the risks involved in distributing food in public such as a breach of social distancing norms, the hotel teams sought help of local police officials and NGOs. The teams at ibis New Delhi Aerocity, ibis Pune Viman Nagar & Hinjewadi, ibis Coimbatore, ibis Kochi, ibis Kolkata Rajarhat, ibis Chennai Sipcot & City Centre, ibis Jaipur Civil Lines, ibis Nashik, ibis Hyderabad Hitec City and ibis Styles Goa made this initiative a success while ensuring strict safety and hygiene measures.
Sylvain Laroche, Director of Operations, ibis and ibis Styles India, “As we continue to witness the far-reaching effects of this pandemic, our heart especially goes out to the communities that have been ravaged by the crisis. We feel extremely blessed to have had the opportunity to support these communities across India with the help of local NGOs by providing food ration.”
This pandemic has claimed scores of lives and brought the world to its knees. At the same time, it has brought out the best in businesses and people. As a responsible hospitality brand, the aim is to build long-term positive value for as many people as possible. The industry has never before been faced with such a challenge however the spirit of community and commitment has never been stronger.