IHCL Enters Into A Strategic Alliance With Tree Of Life Resorts & Hotels

•  EXPANDS ITS LEISURE OFFERING

•  ACHIEVES A PORTFOLIO OF 300+ HOTELS 

MUMBAI, FEBRUARY 16, 2024: Indian Hotels Company (IHCL), India’s largest hospitality company, today announced a strategic alliance with the Tree of Life Resorts & Hotels, which wasrecently acquired by the Ambuja Neotia Group, offeringIHCL’s marketing and distribution network to its portfolio of 14 resorts across the country.

“With the rising trend of experiential travel, Tree of Life Resorts & Hotels offers our discerning guests unique travel experiences in offbeat destinations including in tier II and II cities. This partnership is in line with our vision to expand our brandscape to newer formats which cater to the ever-evolving travel needs.”

Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL

Tree of Life, launched in 2009 operates boutique hotels in 14 destinations including Mussoorie, Dared, Naggar, Udaipurwati, Kumaon, Binsar among others. Located outside city centres, the resorts are an escape into luxury and exclusivity with a chance to immerse in nature and local culture.

“We are pleased to grow our partnership with IHCL and leverage their vast marketing and distribution network to draw domestic and inbound travellers to these destinations. Tree of Life Resorts & Hotels addresses the niche trend of experiential stays which is a fast-emerging travel trend”.

Harshavardhan Neotia, Chairman, Ambuja Neotia Group,

He added, “Given India’s evolving tourism landscape, the target is to achieve 100 properties by 2030 under the umbrella of Tree of Life.”   

The Tree of Life Resorts & Hotels will be available for room bookings on IHCL’s distribution network starting March 1, 2024.

Pacing ahead of its market guidance, IHCL achieves a portfolio of 300+ hotels with 90 hotelsunder development.

About the Ambuja Neotia Group

Ambuja Neotia is a prominent corporate house headquartered in Kolkata, with its forte in real estate and subsequent forays into hospitality, healthcare, and education.

The company, led by Harshavardhan Neotia, has been responsible for landmark projects in the Eastern Region, particularly in and around Kolkata. Udayan, Kolkata’s first condoville, made good living ‘affordable’ and earned Harshavardhan Neotia, the Padmashree in 1999. This was followed by township projects and housing complexes in Kolkata, Durgapur, Burdwan and Siliguri.

With City Centre Salt Lake, the mall concept was revolutionised, followed by City Centres in New Town, Haldia, Raipur and Patna. Leisure destinations like Raichak on Ganges, Taj Chia Kutir, Taj Guras Kutir and Taj Taalkutir added to luxury escapades. The Group forayed into healthcare with Bhagirathi Neotia Woman and Child Care Centre, and the Neotia Getwel Healthcare Centre. Business Parks & Towers including Ecospace and Ecocentre were developed for better work-life balance. The Group established The Neotia University for a brighter tomorrow.

Please visit : www.ambujaneotia.com

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