IHCL’S Hearty Tribute to the Grassroots in Indian Fashion

MUMBAI, APRIL 7^th, 2023: With Indian Fashion holding a centre stage globally, ‘She Remains The Taj’ initiative under IHCL’s iconic brand Taj, today hosted ‘Walk For A Cause’, an exclusive showcase of ensembles curated uniquely for the cause of supporting VCare Foundation, by the noted Indian fashion designer Shaina NC. This event not only honours the colossal contribution of rural artisans to the Indian Fashion but also celebrates women achievers who pave their own path, are fearless, free spirited, bold and are always on the move.

She Remains The Taj was created with an aim to devise a holistic framework of women-centric initiatives and also support women led businesses and partners. ‘Walk For A Cause’ by Shaina NC not only celebrated women achievers, but also addressed an important issue by drawing light to the unsung contribution of rural weavers and artisans to the eminent Indian Fashion as it showcased their intricate and distinguished work as part of a larger community outreach. In attendance were noted stars of substance such as Jacqueline Fernandez and Waheeda Rehman, who were present to support the great initiative. 

Known for her beautiful saree deigns, Shaina NC is a master drapist amongst her many achievements, with the skillset to drape a saree in 54 different ways. The ecstatic evening also saw women achievers such as Anjali Mukerjee, a top celebrity nutritionist, IAS Sonal Goel and Dr. Rishima Pai, who stunned many by walking the ramp.

About Taj

Established in 1903, Taj is The Indian Hotels Company Limited’s (IHCL) iconic brand for the world’s most discerning travellers seeking authentic experiences in luxury and has been ranked as the World’s Strongest Hotel Brand and India’s Strongest Brand as per Brand Finance Hotels 50 Report 2022 and India 100 Report 2022. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury.

The unique portfolio comprises hotels across the globe including presence in India, North America, United Kingdom, Africa, Middle East, Sri Lanka, Maldives, Bhutan and Nepal.

For more information, please contact:  Kirti.dhingra@ihcltata.com

-----