In the travellers’ minds


What if we could know all your desires? Anticipate your every need? This month, the Le Club AccorHotels loyalty programme made all this possible by launching the Seeker, a revolutionary tool that measures biometric reactions and behavioral analysis to detect travel preferences.

Le Club AccorHotels is celebrating an exceptional 2018! After winning 6 awards at the 2018 Freddie Awards and announcing the integration of onefinestay, Rixos, Raffles, Fairmont and Swissôtel into Le Club AccorHotels, the programme unveils its latest innovation.
In partnership with Toronto-based agency Cossette and The Mill NY / Chicago, Le Club AccorHotels developed Seeker, a groundbreaking assessment of affinity that measures biometric reactions and behavioral analysis of travelers. The goal: to unlock and gain deeper insights into what guests truly want and need in a travel experience.
Seeker, a better understanding of our guests
Le Club AccorHotels kicked off the Seeker Project with an in-person installation which immersed a select group of thought leaders, influencers, and media in a completely interactive sensory experience measuring behavioral activity as well as biometric responses: EEG, heart rate, galvanic skin response, and brain activity against multi-sensory stimuli. The result: a colorful psychograph and personality profile revealing deeper insights into their conscious and subconscious affinities.