India a land of opportunities: Sébastien Bazin, chairman and CEO, AccorHotels

Europe’s largest hotel group AccorHotels, which operates brands like Ibis, Pullman, and Novotel in India is launching its luxury brand Raffles in India with two new Raffles hotels being planned in Udaipur and Jaipur. The company will also launch a new Fairmont hotel in Mumbai and Sébastien Bazin, chairman, and CEO of AccorHotels said one-third of the group’s pipeline in India will now be in luxury. Bazin said despite challenges in the Indian market in setting up hotels, the country is still ‘the land of opportunities’.

“Every time I come to India I am surprised with new infrastructure in the airline and travel space. Delhi airport is expanding. There is a strong economy, good political environment, hopefully, manageable interest rates and an environment for travel infrastructure, big operating partners and sophisticated hotel companies. It’s a good recipe,” Bazin said and added.

“India performed well in a better economic environment but I am extremely intrigued about your country. India has extraordinary hospitality capacity for all of us but it is still a very tough country to penetrate. We have a strong pipeline. 5000 rooms on top of the existing 10000 rooms. I will continue striving hard to penetrate this market because this is probably a land of opportunities.”

In India, AccorHotels has 51 operational hotels out of which 20 are Novotels and 19 Ibis hotels but Bazin said the pipeline over the past two years is steering towards luxury.

“We will have a new Fairmont (in Mumbai) and new Raffles hotels coming up in Udaipur and Jaipur. This is a big move for us. Ibis and Novotels have been the sweet spot for us because they target SMEs and the local population but we will penetrate India further with Sofitel, Fairmont, and Raffles because you can have wonderful showcases and landmark properties here,” Bazin said.

Accor’s first Raffles hotel on the Udaisagar land will have 101 rooms and suites and will open by the middle of next year. It will open another Raffles hotel with the same owner in Jaipur with about 55 suites which will be operational in another two years.

Bazin said globally, Accor has succeeded in divesting most of its stake in its real estate arm AccorInvest, and is now 95% asset light. Accor will also offer all its integrated services under one app, ALL-Accor Live Limitless, by the end of this year.

“Customer’s needs are changing and when they travel they will not only need a hotel brand but an airline carrier, food experiences, museums, a car rental company, and concierge services, etc. So, a single platform should offer that to you. That is augmented hospitality. Which is why Accor went into co-working, private homes, and all the things I talked about,” Bazin said.

Source:-https://economictimes.indiatimes.com/industry/services/hotels-/-restaurants/accorhotels-to-launch-luxury-brands-raffles-fairmont-in-india/articleshow/68715169.cms

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