India Tobacco Company Enhances Nutrition Portfolio Under Aashirvaad…

Hospibuz

03 Jul 2019 12:39 IST

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ITC Q3 net profit up 29 pc at Rs 4,047.87 crore

ITC (India Tobacco Company) has announced the launch of their ragi flour and gluten-free-flour under their Aashirvaad staples’ brand and this new range will currently available in New Delhi, Bengaluru, Mumbai, Hyderabad, Chennai and Kolkata. The main reason for launching it, to cater to the growing demand among urban consumers, which are seeking healthier alternatives to regular flour.

Hemant Malik, Divisional Chief Executive, Foods, ITC Ltd. Said: “The launch of Aashirvaad Nature’s Super Foods’ comes at a time when consumers are looking for products that are healthier options than others. Constant lifestyle changes among urban consumers are increasingly driving interest in back-to-roots, simple food. Easy-to-incorporate in daily meals, Nature’s Super Foods’ wholesome and healthy blends will help cater to consumers’ diverse nutri-wellness dietary requirements,"

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