Indian Craft Gin Samsara Launches ‘Vale of Paradise’

Latest premium offering part of company’s New World Experiment Series

New Delhi, September 21, 2023: Spaceman Spirits Lab Private Limited (SSLPL), maker of premium Indian craft gin, Samsāra has announced the launch of ‘Vale of Paradise’, its latest premium handcrafted-gin offering from the house of Samsāra. The brand-new variant, part of the company’s New World Experiment series, has been crafted with botanicals sourced from across the Kashmir valley.

The New World Experiment series, an initiative by Spaceman Spirits Lab, is dedicated towards uncovering lesser-known stories from various corners of India and bringing them to aspirational and experimental consumers. As part of this innovation, the company has unveiled ‘Vale of Paradise’, a premium crafted gin that draws inspiration from the unparalleled beauty and natural terroir of the pristine Kashmir Valley.

“Brand Samsāra aspires to celebrate the inherent human passion for curiosity, wanderlust and self-expression. Vale of Paradise is a quintessential manifestation of this ambition and promises a multi-sensory, immersive and bespoke experience to gin-aficionados in India and across the globe.”

Aditya Aggarwal, Founder and Managing Director, Spaceman Spirits Lab Private Limited

Samsāra Gin’s ‘Vale of Paradise’ has been distilled using eleven signature botanicals that include Himalayan Juniper Berries, Hemp Seeds, Vetiver Grass, Rose Petals, Cardamom, Cubeb Berries, Coriander, Angelica, Orris, Cassia and Secret Citrus. After this, the gin is again distilled with the local Kashmiri Kahwa and Saffron Ribbons.

Like our other offerings, this new variant is also in line with our endeavour to offer and showcase ‘Made in India’ experiences and products which are curated ‘For the World’, Mr Aggarwal added.

In the first phase of the launch, Samsāra gin’s ‘Vale of Paradise’ will be made available in Goa which will be followed by other prominent markets.

Under the New World Experiment series, the company had previously released ‘The City of Pink’, India's first Pink Gin, which has been well-received, making Samsāra one of the fastest-growing craft gin brands in India today.

Recently, leading Indian-Made Foreign Liquor manufacturer, Tilaknagar Industries Limited, one of India’s largest manufacturers of premium brandy, bought a 10 per cent stake in Spaceman Spirits Lab Private Limited (SSLPL) for Rs 9.75 crore.

Spaceman Spirits Lab Private Limited (SSLPL) was incorporated in June 2020 and is engaged in creating and marketing craft alcohol brands. Through its Indian craft gin brand Samsāra, Spaceman Spirits Lab marked its entry into India’s premium gin market in October 2020.

Launch Video:

Website: www.samsaragin.com

About Spaceman Spirits Lab Private Limited (SSLPL):

Spaceman Spirits Lab is a platform to foster innovation in craft spirits. Our community, composed of distillers, mixologists, brand experts, and forward thinkers break the status quo to create new-age spirits for an ever-evolving world. We explore everything that has to do with the world of drinking - The social, the commercial, the scientific and of course the hangovers. We collaborate and experiment. We deconstruct things. Then we put them together in new ways. We travel the world in search of botanicals and inspiration. Then we put them to use. Sometimes we fail. Sometimes we succeed. We're Indian at heart and strive to bring India to the world.

-----