India’s largest QSR brand -Samosa Party enters the city of Nizams- Hyderabad

India, 11th April 2022: QSR brand Samosa Party, a snack brand loved by the people of Bangalore and Delhi now enters Hyderabad. The brand takes its count to 50 locations by launching 15 more in Hyderabad including the 35 existing locations in Bengaluru, Delhi and NCR.

Kalaari Capital backed Samosa Party is building a Global QSR on India’s most preferred snack; Samosa. The brand’s USP is to deliver freshly fried samosas on order to the doorstep, with freshly brewed chai. The brand is known for bringing innovation to their products and presenting a new experience to their customers. Samosa Party has created a niche in the segment by incorporating menus that are specially curated keeping in mind flavour palates, changing trends, age groups, which has helped them create a loyal fan base over the years.

Samosa Party is now present in 4 states selling over 75 lakh samosas every year, aiming to hit 5 Cr monthly revenue in the next few months. Amit Nanwani, Co-founder of Samosa Party says, “Samosa Party is aiming to be the first Global Indian QSR brand. We already operate around 35 outlets in and around Bengaluru and Delhi. We plan to expand to 100+ outlets across Delhi NCR, Hyderabad, Chennai, and Bangalore, in the coming months. The brand has doubled its number of outlets and its revenue in 3 months’ time and eyeing to gain more growth in the coming years.”

“Samosa Party has won the hearts of the people in Bengaluru and Delhi, due to its unique product innovation be it introduction of new flavours, limited edition samosas buckets or combos for every occasion. We always make sure there is enough option for every age group without compromising on the hygiene, quality and taste”, says the Co-founder of Samosa Party, Diksha Pande.

The brand has timed its entry to the city with the IPL to offer the cricket fans a specially curated bucket for the season.

About Samosa Party:

Samosa Party was founded by Amit Nanwani and Diksha Pande with the aim to address the large gap in the Indian QSR market. The brand has taken a delivery first approach for now and has seen massive adoption among its customers with a best in category retention rate. The product portfolio includes freshly made samosas, regional favourites like onion patti samosas, shareable party buckets and varieties of chai. The brand currently caters to 60000+ orders every month and is looking to double this over the next few months. Even with a presence in just 4 cities now, Samosa Party is a category leader with great metrics on revenue per store, capital efficiency and high NPS.

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