ITC Narmada Celebrates Mother's Day with Inspiring Stories of Brave and Boundless Mothers

ITC Narmada’s Chefs have curated a special Brunch Menu for patrons to indulge on May 12 at their signature all-day diner, Adalaj Pavillion

Ahmedabad, May 10, 2024: Celebrating Mother’s Day 2024 on May 12, ITC Narmada, a luxury collection hotel in Ahmedabad, is proud to announce the launch of its inspiring campaign, ‘Brave & Boundless – Mothers redefining limits’. In a series of three videos, ITC Narmada delves into the lives of three remarkable women who seamlessly balance their unconventional careers purely inspired by their zest and passion along with the joys of motherhood. Their captivating stories tell a tale of their passion and how it redefines their roles as mothers while also nurturing their children.

The first story captures the journey of Ingita Jain, the founder of The Riderni Club in Gujarat. Ingita takes us on a journey through her life as a biker. Through regular rides aimed at raising awareness about causes surrounding the empowerment of women at various levels, Ingita not only advocates for change but also instill a sense of empathy in her children. 

In yet another captivating story, Chaula Doshi, a dedicated wildlife photographer, opens up to us about her unique approach to parenting by involving her kids in her photography endeavours. By giving them first-hand experiences to be one with nature, Chaula nurtures a deep connection between her children and the world around them, fostering compassion and understanding in her family.

Pushing the boundaries one balancing act between her human and dog babies at a time, Richa Singh Choudhuri, who is the founder of Bowsome Senior Dogs India Foundation, talks about her heart-warming journey of rescuing, rehabilitating, and rehoming abandoned and ill senior dogs. With her selfless dedication towards the dogs, Richa not just gives each abandoned and abused senior dog another chance at life, but also teaches her child the importance of empathy and kindness towards all living beings.

Each of these three stories are captured in a limited three-video series by ITC Narmada and shared on its social media platforms.

“At ITC Narmada, we believe in honouring the extraordinary women who redefine the boundaries of motherhood every day,” “Through our ‘Brave & Boundless – Mothers Redefining Limits’ campaign, we aim to celebrate the spirit of resilience, passion, and love that mothers embody, inspiring us all to reach greater heights.”

Keenan McKenzie, general manager, ITC Narmada

On May 12 – to mark Mother’s Day celebrations, ITC Narmada has also curated a special brunch menu at Adalaj Pavilion for guests to indulge into with their mothers! As a heartfelt gesture, guests can enhance their Mother’s Day celebrations by adding on a 30-minute foot massage for their beloved mothers at an added charge.

 About ITC Hotels Group: www.itchotels.in

With the enduring Namaste as the symbol of its brand experience, ITC’s Hotel Group is one of India’s leading luxury hotel chains offering comprehensive hospitality solutions through more than 130 hotels with over 12000 keys across 80 destinations in the country. Embodying ‘Responsible Luxury’ as its guiding premise, ITC’s hotel group integrates India’s fine tradition of hospitality with globally benchmarked services to reflect the culture and ethos of each destination, through a collection of hotels. Staying ahead of the sustainability curve, ITC Hotels became the largest chain in the world to have 22 LEED Platinum certified hotels. The first 12 hotels in the world to receive LEED Zero Carbon Certification and the first 4 hotels to be LEED Zero Water Certified are ITC Hotels. ITC’s hotel group operates under six distinct brands; ‘ITC Hotel’ at the Luxury end, ‘Welcomhotel’ in the upper upscale space, ‘Fortune’ in the mid-market to upscale segment and ‘WelcomHeritage’ in the heritage leisure segment. Brand Mementos in the Luxury segment and brand Storii in the premium segment are the latest addition to the ITC Hotels portfolio.

----