It’s time to Take It Up A POP

Delhi winter cheer as POPxo turns 5

New Delhi, February 19, 2019: Sunshine and winter breeze made a perfect setting as POPxo, India’s largest digital community for millennial women, celebrated its 5th anniversary this weekend by hosting a brunch at Qla, a restaurant in the heart of the historic Mehrauli area. Delhi’s who’s who were in full attendance to congratulate Priyanka Gill, Founder and CEO, Luxeva Limited, a media-tech company that comprises two of India’s largest digital brands, POPxo and Plixxo.

The party was abuzz with guests from the start up and business community like Rajan Anandan, MD, Google India; Karan Mohla, ED, Chiratae Ventures Ashish Kashyap, Founder, INDwealth; Tej Kapoor, MD, Fosun RZ Capital India; Rajesh Sawhney, Founder InnerChef; Ashish Dev Kapur, Founder and Director, Moods Hospitality Pvt. Ltd.; Karan Kumar, CMO, Fab India; Rajiv Dubey, General Manager, Marketing and Media Dabur; Sunaina Kwatra, Country Manager, Louis Vuitton; Dildeep Kalra, MD, Massive Restaurants, and fitness entrepreneur Sumaya Dalmia, to name a few.

Designers like Rohit Gandhi & Rahul Khanna, Mayyur Girotra, Siddhartha Tytler, and Isha Rajpal; other prominent guests Fariha Ansari Javed, Rajiv Makhni, Tanisha Mohan, Prerna Subba, Bharat Sahni, Archana Vijaya, Kumari Chandni Singh, and Sunaina Chibba, amongst others, were seen at the brunch sparking conversations over sparkling wine and cocktails.

To mark the 5th anniversary, POPxo revealed its new tagline – Take It Up A POP. It was done in partnership with J. Walter Thompson India. The expression underscores POPxo’s unique position as a platform that helps women be better in all aspects of their life, be it fashion, beauty, work or relationships. The positioning is backed by POPxo’s multi-lingual strategy to expand their user-base and also by its commerce platform POPxo Shop.

Luxeva Limited took the opportunity to also announce the launch of their latest product – Luxeva.com, a digital-first luxury content platform. It is a daily guide to all things luxury for both women and men across all lifestyle categories with a strong affiliate product plug-in.

Note to editors:

On their 5th anniversary, POPxo celebrates its major milestones.

* Today, POPxo produces text, video and social content in 6 languages: English, Hindi, Tamil, Telugu, Bangla, and Marathi. The platform gets 39 million users across platforms.

* In 2016, they launched Plixxo – an influencer marketing platform. Today they have 37,000 influencers and the technology to easily enable the large scale execution of influencer campaigns.

* In 2018, they launched POPxo Shop – a private label for millennial women. From coasters to notebooks to sweatshirts and backpacks, their products help millennial women to express their personality through what they wear and carry.

* In 2019 they launched Luxeva, a digital platform for all things luxury. Aimed at women and men who are looking for the best in life.

About POPxo

POPxo is India’s largest digital community for women where Indian women read, watch, shop and hang out. The platform creates digital content around all things women care about and has four major content verticals – Lifestyle, Fashion, Beauty, and Wedding. The platform has over 39 million monthly active users. It is available on desktop, mobile web and via Android + iOS apps. It also has a strong and engaging presence across all major social media platforms. With over 80% of female users who over 3 million hours a month on POPxo, the brand leads the digital content segment with over 200 million engagements. POPxo has partnered with over 250 brands to create and distribute sponsored content.

The POPxo platform also retails merchandise for millennials across lifestyle and fashion categories.

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