JEWELLERY BRANDS_ AW 2021

The Fine Jewellery Brand, Avama Jewellers launched their trend-setting Winter Wedding
collection with a unique campaign this year, ‘AFREEN AFREEN’. The exquisite
amalgamation is surely to instil a feeling of nostalgia, owing to the recreation of the
bygone era of Bollywood Divas. The collection showcases a spectacular range of Jewellery
adding the charismatic touch of the prima donnas from our very own Bollywood Industry.
Each Jewellery piece depicts a saga and adds to the glory of the collection.

The collection, Afreen Afreen is an assemblage of authentic and avant-garde designs
cautiously crafted to resonate the Bollywood beauties. Recreating the look of the iconic
divas from Bollywood, the brand has been diligent to retain the authenticity of the leading
ladies. Adding to the melodrama are the 8 pageants from the industry over times.

The Royal ‘Padmavat look’ portrayed by Actress, Deepika Padukone spontaneously touches
the innate chords of your Indian roots. The gorgeous handcrafted Rajputana ornament
worn is inspired by Meenakari and Kundan/ Polki jewels. The Kundan/Polki Choker, the
Neckpiece, the huge Earrings with Kanauti, the Maathapatti, Borla/ Maangtikka and the
Nath, all speak volumes of the grandeur of the ancient times. Whereas, the brazen look of
‘Poo’ from ‘Bole Chudiyan’ hits us with an affable feel. The diamond jewellery worn is
beautifully curated pieces with the use of sapphire, emerald, ruby and diamond of various
cuts and sizes. The fusion adds to the glamour quotient of the look. Not to forget the Ever
Graceful, Legendary Rekha in her enduring Kanjeevaram saree flaunting her best Gold
pieces of Jewellery. Avama Jewellers recreated the same with their temple jewellery
neck piece, earrings and bracelet justifying her look in the full capacity. Talking about the
grandeur is the Aishwarya Rai look in ‘Devdas’. The Navratan Jewellery donned by
‘Parvati’ is totally replicated here and completes the Bengali Boudi look. The muse has
resonated our beloved Actress, Kajol from ‘Diwale’. The dainty diamond danglers with a
chic neckpiece added to the elegance of the look in leaps and bounds. The brand tried to
regenerate the look of Actress, Parveen Babi from ‘Shaan’. Reckoning the jazz and disco
feel, the brand added a statement ring, discriminating earrings and an exquisite neckpiece
to build a close acquaintance with the character. Reflecting the embellishments from the
Mughal era, Afreen Afreen also entails jewellery like- Passa complementing the alluring
necklace elegantly sported by Anushka Sharma in ‘Channa Mereya’. An endearing necklace
in kundan with multiple strings dangling teamed up with chunky earrings, a statement ring
and a Polki Nath completes the look of a bride. Lastly, the quintessential look of Actress,
Zeenat Aman, a fashion starlet in the 70s with her career taking off from her iconic look in
‘Hare Rama and Hare Krishna’. While recreating the look, jewellery worn had the
Bohemian vibe with Rudraksh, Zeenat rocked the look with her timeless sassiness.

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