Jose Cuervo's Day of the Dead collaboration with SOCIAL: A fusion of culture and spirits

India's premier supplier of luxurious foreign liquor brands, Monika Alcobev, is thrilled to announce a groundbreaking collaboration between SOCIAL, a collective of creative neighbourhood cafés, and the legendary tequila brand Jose Cuervo. Facilitated by Monika Alcobev, this unique partnership promises a blend of culture, tradition, and premium spirits at the much-anticipated Day of the Dead festival. Celebrating the vibrant Mexican holiday, Dia de los Muertos, this event will take place at SOCIAL’s flagship outlets nationwide from October 27th to November 5th, 2023.

The Day of the Dead Festival, rooted in Mexican heritage, pays homage to departed loved ones with a blend of indigenous Aztec beliefs and Catholic traditions. Families create elaborate ofrendas (altars) adorned with marigolds, candles, and cherished items, honouring their spirits by placing their favourite foods and drinks. This celebration is marked by colourful parades, sugar skull decorations, and intricate face painting, emphasizing the joyful cycle of life and death.

Monika Alcobev, renowned for bringing the world's most prestigious liquor brands to India, orchestrated this collaboration, aligning Jose Cuervo's commitment to quality with India's love for premium spirits. Kunal Patel, Managing Director of Monika Alcobev, expressed his excitement, stating, "This partnership merges the cultural richness of Day of the Dead with Jose Cuervo's craftsmanship, promising an unforgettable experience. By fusing tradition, art, and top-tier spirits, attendees will embark on a unique journey into Mexican culture. This collaboration will elevate the celebratory experience, offering a taste of Mexico's rich heritage to all event attendees."

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd., the parent company of SOCIAL, shares in the excitement for this partnership stating, “Cultural moments are very important for us at SOCIAL and it is the perfect time and opportunity for our guests to come together and share in the joys of life. We also remain committed to collaborating with other brands and initiatives that offer novel experiences to our patrons. Through Day of the Dead-themed parties this year, we want to transcend boundaries and help our patrons have an unforgettable time with their buddies and loved ones at their nearest SOCIAL outpost. A special menu, face painting and scores of other exciting engagements await as they step out this Day of the Dead for a spooky and memorable evening!”

This celebration guarantees a culturally immersive Day of the Dead experience, transporting attendees to the heart and soul of Mexican tradition. SOCIAL outposts are adorned with the spirit of Day of the Dead, and the soundscape? Unstoppable, featuring hip-hop, commercial, Bollywood, techno, and disco across multiple spots. Furthermore, guests who walk into select SOCIAL outposts have the chance to turn themselves into a work of living art with epic face painting sessions.

Head to the nearest SOCIAL between October 27 to November 5, 2023, at 15 SOCIAL outposts across Mumbai (Khar SOCIAL, Powai SOCIAL, Malad SOCIAL, Chembur SOCIAL, antiSOCIAL), Pune (FC Road SOCIAL, The Mills SOCIAL), Delhi NCR (Hauz Khas SOCIAL, Saket SOCIAL, IFC SOCIAL), Chandigarh (Sector 7 SOCIAL), Dehradun, and Bengaluru (Indiranagar SOCIAL, Hebbal SOCIAL, Churchstreet SOCIAL) to indulge in appetizing cocktails, intense programming, and the magic of the Day of the Dead festival.

Tickets available only on the Zomato Android and iOS mobile applications.

Outpost Ticket Link

Khar SOCIAL https://link.zomato.com/xqzv/oo1ni26k

Powai SOCIAL https://link.zomato.com/xqzv/zpwwo6d1

Malad SOCIAL https://link.zomato.com/xqzv/ge683r34

Chembur SOCIAL https://link.zomato.com/xqzv/t0sbi2km

antiSOCIAL https://link.zomato.com/xqzv/34ep72ya

FC Road SOCIAL https://link.zomato.com/xqzv/vuybm823

The Mills SOCIAL https://link.zomato.com/xqzv/n0r1iggr

IFC SOCIAL https://link.zomato.com/xqzv/n0r1iggr

Saket SOCIAL https://link.zomato.com/xqzv/zsvypp2x

Hauz Khas SOCIAL https://link.zomato.com/xqzv/arr6nnix

Sector 7 SOCIAL https://link.zomato.com/xqzv/kyqbvw8q

Dehradun SOCIAL https://link.zomato.com/xqzv/wn91zih0

Indiranagar SOCIAL https://link.zomato.com/xqzv/34afp0li

Hebbal SOCIAL https://link.zomato.com/xqzv/nufok55o

Churchstreet SOCIAL https://link.zomato.com/xqzv/e52u00cp

About Monika Alcobev:

Monika Alcobev, formerly known as Monika Enterprise, is the supplier of the best quality and luxurious foreign Liquor brands in India. Since 2015, the business has evolved into a family-owned company with a multi-disciplinary set-up that had its interests in diverse portfolios, providing a disparate range of choices for the Indian market. Monika Alcobev has recorded a turnover of Rs 500 crore in the last five years. The company’s portfolio includes Belenkaya Vodka, Russian Standard Vodka, Jose Cuervo (the world’s first tequila brand), Kraken, Ron Diplomatico, Bushmills (the world’s oldest licensed distillery), and many more. Website: https://www.monikaalcobev.com

About Jose Cuervo:

Jose Cuervo, a name synonymous with the finest tequila craftsmanship, has a legacy that dates to 1758. It stands as a distinguished emblem of Mexico's rich heritage and traditions. With an unwavering dedication to quality, Jose Cuervo has consistently delivered exceptional tequila, earning its reputation as one of the world's premium tequila brands. Its commitment to crafting premium spirits has made it a top choice for connoisseurs and enthusiasts alike, offering a taste of Mexico's vibrant culture in every bottle. With a history spanning centuries, Jose Cuervo continues to set the standard for excellence in the world of tequila.

About SOCIAL:

SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pincode to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.

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