Kerala is partnering with China Ready Programme

To increase the footfall of Chinese tourist, Kerala is partnering with China Ready Programme. Kerala will be the first Indian state to do so. This has already been conducted in 48 other countries. Kerala Tourism is collaborating with Welcome China, a government organisation which handles tourism for Chinese people. This collaboration will be a part of state tourism promotion plans.

Recently a travel and tourism workshop was also conducted to attract Chinese tourists. It was attended by 40 leading operators and hoteliers of the state. Kerala Tourism has provided INR 12,00,000 for the audit, workshop and for providing inputs for the next one year.