LAUNCH OF GROHE SPA - RAINSHOWER AQUA Personalise Your Bliss

To help transform bath spaces into intimate retreats, GROHE India recently launched the GROHE SPA RAINSHOWER AQUA at a gala event in Delhi. Driven by the passion for water and for creating luxury experiences for all the senses, the GROHE SPA range features cutting-edge showering innovations, which promise to transform the bathroom into a personal home spa.

Showering is more than just a chore; it is an escape that rejuvenates your senses and nourishes the body and soul to put you into a state of bliss. To transform a bathroom into an intimate retreat for mindfulness and self-care, where routines become enjoyable rituals, there is a need to create an atmosphere that allows you to slow down. But the right mindset is just as important as the right set-up. Only when both come together, can you add a new level of meaning to everyday routines like taking a shower.

Over the years GROHE has endeavoured to perfect the craft of creating this spa-like shower experience. In this quest, GROHE has curated the elements of bliss that can be customised as per your preference to create the perfect shower. GROHE aims to give you a world-class spa experience at home by focusing on heightened personal well-being and empowering you to personalise each element. The purpose of this personalisation, which GROHE calls AQUA therapy, is to focus on relaxation, refreshment, and recharging.

Being modular in nature, the RAINSHOWER AQUA gives you the ultimate freedom to innovate. It has multiple shower modes that you can choose from based on your mood and preferred experience. These different elements can be combined together in endless configurations to create your dream experience. The spray patterns including GROHE’s proprietary Aqua Mono, Aqua Duo, Aqua Cascade, Aqua Mist, and Aqua Pure, offer you true customisation like never before.

“Since the onset of the pandemic, there has been a paradigm shift in the way we live and experience everyday activities. With rapidly evolving consumer needs, greater focus is being placed on wellness, health, comfort and hygiene. As people spend more time indoors, there is a growing need to bring home experiences that they would have to travel to achieve in the past. An exclusive, luxurious shower is one such experience. With this launch, we are aiming to introduce the world to the concept of personalised luxury in the bath space.

The RAINSHOWER AQUA from GROHE SPA allows consumers to choose from endless permutations and combinations of various shower patterns, each with its own function and purpose. They can tune into their very own blissful experience by mixing and matching these spray modules as per their liking.”, says Mr. Bobby Joseph, Leader - LIXIL Water Technology - India & Subcontinent (GROHE & American Standard).

About GROHE

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer "Pure Freude an Wasser", every product is based on the brand values of quality, technology, design and sustainability. Portfolio highlights such as the GROHE Eurosmart line or the GROHE thermostat series as well as ground-breaking innovations such as the GROHE Blue water system are the perfect embodiment of these values. Focused on customer needs, GROHE creates life-enhancing and sustainable product solutions that offer added value for consumers. To make every day work easier for its professional partners, the brand also offers a comprehensive range of services, including the GROHE + loyalty program and GIVE – a training program for the next generation of installers.

With water at the core of its business, GROHE contributes to LIXIL’s corporate responsibility strategy with a resource-saving value chain: from CO2-neutral* production, water- and energy-saving product technologies, the removal of unnecessary plastic in the product packaging, all the way to the launch of Cradle to Cradle Certified® products. With the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to enhance LIXIL’s purpose to “make better homes a reality for everyone, everywhere”. *Includes CO2 compensation projects, more on green.grohe.com