LAVAZZA BRINGS The perfect coffee symphony: QUALITÀ ORO

Chennai, September 17, 2019 – Today, Lavazza is proud to announce the introduction of a unique symphony called Qualità Oro – a unmissable blend for those who love to savour a good coffee, to coffee lovers in India. Qualità Oro is Lavazza’s first coffee blend.

Launched in 1956, it has been handed down from father to son for over 60 years. The historical Lavazza blend, for those who love to savour a good coffee every day.

The Qualità Oro is the master of all coffees, A unique combination of 6 varieties of Arabica beans from amongst the finest of Central and South America, are expertly crafted and perfectly blended to create a distinct and extraordinary coffee symphony, that creates the most pleasurable of coffee experiences.

The selection of the best Arabica beans infuses an unmistakable Central American flavour of fruity notes blended with sweet Brazilian aromas. The result is a smooth and aromatic experience which is both sweet and refined. “We are pleased to introduce Qualità Oro to India.

This blend – our very first - is a symbol of Lavazza’s ability to combine tradition and innovation, with stellar results.” says Jai Ganesh Ramnath, Managing Director – Lavazza India. “Drinkers of our Qualità Oro coffee will experience something truly special and have the opportunity to be real coffee connoisseurs.

Lavazza is proud to allow this experience for consumers from the comfort of their own homes.” You can enjoy the coffee the way you like it: aromatic and ristretto, preparing it with the moka pot, or intense and lungo using the filter or the French press. Indulge yourself with 100% Arabica lavati, the gold standard of beans that are carefully sorted and washed using a method reserved for only the finest coffees.

Qualità Oro is an outstanding example of Lavazza’s art of blending, to create remarkable and exquisite coffee blends and to create an exceptional taste experience every time.

Priced at: Rs 750/- for 250 gms Qualità Oro is available at all leading supermarkets and online on Amazon.in.

About Lavazza Group

Established in 1895 in Turin, the Italian coffee company has been owned by the Lavazza family for four generations. Among the world’s most important roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors, with 63% of revenues coming from markets outside of Italy. Lavazza employs a total of over 4,000 people with a turnover of €2.0 billion in 2017.

Lavazza created the concept of blending — or in other words the art of combining different types of coffee from different geographic areas — this continues to be a distinctive feature of most of its products. The company also has over 30 years’ experience in production and sale of portioned coffee systems and products.

It was the first Italian business to offer capsule espresso systems. Lavazza operates in all business segments: at home, away-from-home and office coffee service, always with a focus on innovation in consumption technologies and systems.

Lavazza has been able to develop its brand awareness through important partnerships perfectly in tune with its brand internationalization strategy, such as those in the world of sport with the Grand Slam tennis tournaments, and those in fields of art and culture with prestigious museums like New York’s Guggenheim Museum, St. Petersburg’s Hermitage State Museum and Melbourne’s National Gallery of Victoria.