Lavazza Launches Award-Winning LB Range of Coffee Machines in India

Lavazza, the iconic Italian coffee brand, has launched its innovative and award-winning Lavazza Blue (LB) range coffee machines - Classy Milk, Classy Compact and Classy Mini - for the away from home segment and office coffee service in India. The internationally recognized designs have won the prestigious design awards, iF Design and Red Dot awards for its compact and elegant designs which focus on minimal utilization of space. They are best suited for small workstations and offices. The one-touch machines equipped with Bluetooth technology uses Lavazza Blue capsules that guarantee in-the-cup excellence and maintain consistent coffee quality and freshness.

Lavazza Blue Classy Milk

The LB Classy Milk coffee machine comes with a touch Interface allowing 3 different coffee selections and 3 milk-based recipes. The machines which can be directly connected to the milk bottle steam the milk until frothy for making a perfect cup of cappuccino. The adjustable two-heights cup rack allows for different coffee cup sizes. This is perfect for any small area consumption who strives for serving the best espressos & Cappuccinos.

Lavazza Blue Classy Compact

LB Classy compact is Lavazza's latest innovation in the world of espresso coffee. With its modern and compact design, Classy Compact is perfect for small spaces. It brews out the perfect Espresso in seconds and comes with an adjustable cup rack.

Lavazza Blue Classy Mini

LB Classy Mini is the smallest machine in the range and comes with the options of automatic and programmable. Perfect for Small-Office-Home-Office (SOHO) and hotel rooms, the Classy Mini comes with two coffee selections, espresso or an espresso lungo, a long draw espresso;

While commenting on the launch, Jai Ganesh Ramnath, Managing Director, Lavazza India said “With its unique one-touch interface, Bluetooth connectivity, capsule coffee pods, and compact design, the LB range of machines reflect Lavazza’s philosophy of elegance, sophistication, and innovation all blended together. The LB range of coffee machines enables one to enjoy a perfect cup of coffee anywhere, in all situations and any type of setting, from small offices to hotel rooms and conference spaces.”

For trade inquiries and placing orders,

Contact: 18004253330

info@lavazza.co.in

About Lavazza India (Fresh and Honest Café Ltd)

Fresh and Honest Café Ltd is a 100% subsidiary of Lavazza, which is one of the leading Coffee company in India operating in away from home channels - HoReCa, Corporate Offices, Vending and has a significant presence in the premium modern trade space. In the home segment, it offers Qualita Rossa, Crema E Gusto, Club, Caffe Espresso and Il Mattino Vivace

About Lavazza Group

Established in 1895 in Turin, the Italian coffee company has been owned by the Lavazza family for four generations. Among the world’s most important roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors, with 63% of revenues coming from markets outside of Italy. Lavazza employs a total of over 4,000 people with a turnover of €2.0 billion in 2017. Lavazza created the concept of blending —or in other words the art of combining different types of coffee from different geographic areas —this continues to be a distinctive feature of most of its products. The company also has over 30 years’ experience in the production and sale of portioned coffee systems and products. It was the first Italian business to offer capsule espresso systems. Lavazza operates in all business segments: at home, away-from-home and office coffee service, always with a focus on innovation in consumer technologies and systems. Lavazza has been able to develop its brand awareness through important partnerships perfectly in tune with its brand internationalization strategy, such as those in the world of sport with the Grand Slam tennis tournaments, and those in fields of art and culture with prestigious museums like New York’s Guggenheim Museum, St. Petersburg’s Hermitage State Museum and Melbourne’s National Gallery of Victoria. Companies that form part of the Lavazza Group include France’s Carte Noire and ESP (acquired in 2015 and 2017 respectively), Denmark’s Merrild (2016), North America’s Kicking Horse Coffee (2017), Italy’s Nims (2017), and Australia’s Blue Pod Coffee Co (2018). At the end of 2018, following an acquisition, the Lavazza Professional business was created, which includes the leading Office Coffee Sector (OCS) and Vending systems Flavia and Klix.

• The Bluetooth-enabled models Classy Milk, Classy Compact and Classy Mini guarantee consistent in-the-cup excellence.  

• Great additions for small and medium office spaces and hotel rooms.