Le Club AccorHotels wins gold at Loyalty & Engagement Awards 2019

The group was lauded for Best Loyalty Programme and Best Regional Campaign for its MyResorts by Le Club AccorHotels concept

Accor has won two accolades at the annual Loyalty & Engagement Awards, the only awards in the Asia Pacific market to solely focus on customer loyalty and engagement. The Group’s recognitions were the gold award for Best Regional Loyalty Campaign for MyResorts, and the bronze award for Best Loyalty Programme.

Designed around guests’ preferences and exclusive to members of the free-to-join Le Club AccorHotels loyalty program, MyResorts offers a range of benefits and privileges to make resort stays even more magical and memorable. The comprehensive suite of benefits include MyGlass, MyKids, MyConnect, MyDiscovery, MyTreats and more, with a range of inclusions and rewards according to membership tier, such as free-flow cocktails, treats for the children or personalized butler service, ensuring travelers can experience their destination in style.

For example, Le Club AccorHotels Gold and Platinum members can luxuriate in upgraded room experiences and amenities with MyUpgrade, while MyHost provides butler service to ensure a more memorable stay. The highest level of benefits is offered to Platinum members through MyGuest, enabling them to extend their Platinum benefits to loved ones so that they too can experience a taste of the high life.

“We are elated to win these titles in recognition of our loyalty program and campaign. Le Club AccorHotels’ MyResorts is all about offering unique and authentic experiences in our resort hotels and

JULY 18TH, 2019 creating an emotional connection with our guests,” said Henrik Berglind, Vice President Loyalty & Guest Experience, Accor Asia Pacific. “With MyResorts paid benefits, guests pay once and can put their wallet away with no added surprises upon checkout, allowing them to receive the best value for money thanks to a suite of highly-customized and flexible privileges.

“As a result, MyResorts has helped our hotels increase the satisfaction score of our members by understanding their needs and prerequisites even before their arrival at the resort,” Berglind added.

Leveraging on its strength as a leading hospitality operator in some of the world’s most sought-after destinations, including Bali, the Maldives, Phuket, Goa and the Gold Coast, MyResorts is currently rolled out in over 100 stunning locations with the ambition to have all resorts in the Asia Pacific offering MyResorts privileges by 2020. Moving forward, Accor is looking to augment the guest experience seamlessly with Accor’s upcoming new loyalty lifestyle program, ALL - Accor Live Limitless.

Le Club AccorHotels is a free-to-join loyalty program and includes over 4,800 participating hotels worldwide in over 100 countries across the Sofitel, Pullman, MGallery, Grand Mercure, The Sebel, Novotel, Mercure, Mama Shelter, Adagio Access, ibis, ibis Styles, and Thalassa Sea & Spa brands. Benefits include a VIP welcome on arrival, exclusive offers throughout the year, advance access to discounts of up to 50% through exclusive member sales, as well as a range of exclusive private events such as concerts, sporting matches, dining experiences, celebrity events and more. Points will never expire, provided the member stays with AccorHotels once per year. For more information and instant membership, please go to www.leclubaccorhotels.com.

For a list of AccorHotels MyResorts in the Asia Pacific and membership benefits, please go to www.accorhotels.com/leclub/programme/myresorts.en.shtml.

ABOUT ACCOR

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 4,800 hotels, resorts, and residences across 100 countries. With an unrivaled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of business accelerators amplify hospitality distribution, operations, and experience. Guests have access to one of the world’s most attractive hotel loyalty programs—Le Club AccorHotels.

Accor is deeply committed to sustainable value creation and plays an active role in giving back to the planet and community. Planet 21 – Acting Here endeavors to act for positive hospitality, while Accor Solidarity, the endowment fund, empowers disadvantaged groups through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.