A Splash Of Colors, A Dash Of Whisky-- Celebrate Holi With Kadamba Single-malt

Make the joyous festival of Holi all the more special this year by skipping the usual, and opting the world's best gold medals winning 'Kadamba' Indian single-malt whiskies. This festival of colors add extra fun to your celebrations by creating and indulging in these whiskies either on the rocks or in cocktail recipes as you celebrate with your loved ones.

Kadamba Indian Single Malt Whisky is a super luxury premium whisky produced in India’s party capital Goa at Imperial Distillers. The malt matures in handpicked American Bourbon Barrels and in European Oak Sherry Casks and is then finished in each varients of casks as per the requirement.

For the first time in history, a single malt matured in American Bourbon Barrels has been carefully finished in Agave casks to create Kadamba Agave Indian Single Malt Whisky. The combination of Kadamba's unique distillation and maturation process sees Kadamba Agave Indian Single Malt Whisky taking traditional Indian heritage and rooting it in contemporary international culture and similarly is the case with Kadamba Caribbean Rum Cask Finished series.

"I love experimenting with different types of casks and observing how they influence and change the taste and profile of our single malts, developing new expressions for the consumer to enjoy" 

Dr. Mohan Krishna Balivada, founder of Cheers group and World’s first alco-bev marketing Doctorate.

Cheers group, currently exporting its products to USA, Europe, UAE and other continents and single-malt category is the fastest-growing segment for exports for the company. Once the full production of the upgraded Goa distillery commences, it is set to help the company boost its exports further. Cheers group will explore new markets for exports besides expanding its pan-India footprint for its single-malt whiskies.

"This Holi, let the colors fly and the joy flow! Celebrate with your loved ones, laughter in the air, and a perfect sip of Kadamba Single-malt in hand" 

Ashwin Balivada CEO of Cheers group who mastered Business Management from Cambridge University UK.

Cheers Group, under the visionary leadership of Dr. Mohan Krishna Balivada and CEO Ashwin Balivada, has become a hallmark of luxury in the spirits industry. With over 200 national and international awards and a portfolio valued at INR 750 crores, the group has redefined luxury and innovation in the beverage industry.

Kadamba Single Malt pays tribute to the legacy of the Kadamba dynasty, which ruled Goa for over 300 years during the region’s golden age. Expertly distilled at Imperial Distillers, a unit of Cheers Group located in the Kadamba region of Goa, this whisky combines centuries-old Scottish techniques with the region’s pure waters to create an unparalleled spirit.

This Holi, let every shade tell a story and every sip create a memory. Celebrate the festival of colors with a gift that embodies tradition, craftsmanship and indulgence -- Kadamba Single-malt whisky. A perfect pour for unforgettable moments, because true celebrations deserve nothing less. Cheers!