Ab Inbev India Launches Corona Cero; Strengthens Its Growing Non Alcohol Portfolio

~Available pan-India, Corona Cero delivers the classic, refreshing taste of Corona with zero alcohol~

National, 27th February 2026: AB InBev India today announced the launch of Corona Cero, the global zero alcohol variant of the iconic Corona brand. Priced at INR 120, Corona Cero will now be available across key modern trade, e-commerce channels, and select on-premises outlets nationwide. 

The introduction of Corona Cero marks a meaningful step forward in AB InBev India’s ambition to expand its non‑alcohol beer portfolio, at a time when the category is at a nascent yet rapidly accelerating stage in the country. India’s non-alcohol beer segment grew by nearly 25% last year, with AB InBev India recording high double‑digit growth, significantly outpacing the industry.

“We’re excited to introduce Corona Cero to India at a time when consumers are embracing more mindful choices without compromising on taste or experience. Corona Cero delivers everything people love about Corona, the refreshment, the flavour, and that unmistakable feeling of relaxing and unwinding, now with zero alcohol. This launch strengthens our non-alcohol beer portfolio and advances our commitment to smart drinking in India.”

Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India, 

India’s non-alcohol beer category, while still emerging, is fast becoming one of the most dynamic and exciting beverage segments in the country. AB InBev India will make high quality non-alcohol beers accessible across more moments and occasions. The company aims to lead the category by offering consumers greater choice, whether for a casual weekday, an afterwork unwind, or a social gathering where they prefer great taste without alcohol. The introduction of Corona Cero represents a meaningful opportunity to grow the segment responsibly and at scale in India.  

Corona Cero made its cultural debut at Magnetic Fields Nomads 2026 (February 13–15, Rajasthan), a long-standing partner that shares Corona’s philosophy of unhurried living, authentic connection, and immersive experiences. In a festival landscape that often moves fast, Magnetic Fields stands apart — offering space for music, architecture, people, and time to come together effortlessly, making it a natural home for Corona Cero’s first moments in India. This year, Corona’s presence evolved with the introduction of an alcohol-free sunrise bar experience, designed as a premium daytime ritual where festival-goers pause, connect and take in the desert as the sun rises. 

Building on its cultural debut, Corona Cero further strengthened its presence in India’s evolving music landscape through a collaboration with Anuv Jain for his recent India tour. Known for his soulful storytelling and emotionally resonant performances, Anuv Jain’s music mirrors Corona Cero’s philosophy of being present and embracing meaningful, unhurried moments. From serene sunrise sets in the desert to intimate live concert evenings across cities, Corona Cero is creating spaces where fans can connect deeply with music and with each other — all while choosing a premium, alcohol-free experience. 

The launch of Corona Cero reinforces AB InBev’s Global Smart Drinking Goals, focused on shifting social norms, consumer behaviours, and its own business practices to make a tangible contribution to reducing harmful use of alcohol globally.