Amrut Unveils “Mumbai Chi Maaya,” Its Landmark Mumbai City Edition

Spirit of the Skyline, Magic in Every Sip

19^th December 2025, Mumbai, India – Amrut Distilleries is delighted to unveil “Mumbai Chi Maaya,” a radiant single malt whisky born from the dreams, hopes, and aspirations of patrons of India’s financial capital. Bathed in the glow of a city that never truly sleeps, this limited-edition expression is an ode to Mumbai’s restless spirit—where crashing waves meet neon nights, and every soul carries a story waiting to be written.

Amrut chose Mumbai as the muse for “Mumbai Chi Maaya” because no other city holds together such intense resilience, ambition, and everyday joy under one bewitching spell. It is a city that has stood tall through some of the toughest chapters in recent history; the Gateway of India on the pack is not just a monument, but a symbol of a spirit that refuses to be broken, it’s very silhouette shimmering with the quiet maaya of survival and renewal.

The Bombay Stock Exchange embodies the electric magic of risk and reward, a daily high-wire act where fortunes turn in seconds, yet confidence endures, as if guided by an unseen hand. Wankhede Stadium recalls the unforgettable 2011 Cricket World Cup win, when an entire nation’s hope converged in Mumbai and burst into a moment so euphoric it felt almost unreal. The dabbawalas, rendered with pride, bring their own brand of maaya to the city—precision and hustle without error, moving thousands of tiffins flawlessly through chaos, as if by some invisible choreography.

“Mumbai Chi Maaya” salutes the quieter rituals defining the Mumbaikar’s life: dilemmas debated over vada pav, friendships renewed on station platforms, and calm found gazing at the Arabian Sea sunset. Mumbai’s local trains, the city’s lifeline, ferry over 7.5 million daily across 450 km, stitching suburbs to core and turning chaos into shared rhythm.​

At its heart is the liquid: 48% ABV—a rarity for Indian consumers—mirroring Mumbai’s intensity with bold depth, structure, and palate length, yet refined and approachable. This dram maps ambition—art, success, love, reinvention—guiding insiders through neighborhoods and moods, from professionals rushing meetings to families on promenades. Each pour travels Mumbai’s bewitching maaya and magic 

“The ‘Mumbai Chi Maaya’ Edition is a tribute to Mumbai’s extraordinary spirit—its aspiration, endurance, and everyday grace. From iconic landmarks and shared memories to quiet, personal moments, every detail in the pack and every sip honors our bond with a city where dreaming big is a way of life and reflects Amrut’s commitment to celebrating India’s roots and its remarkable cities through every handcrafted expression.”

Rakshit N Jagdale, MD Amrut Distilleries.