Champ de Goa Kokum & Spice Feni is Wow: But, Don't Drink & Drive

On a spirited journey of discovery, the Cheers group takes 'feni' from Goa to India and the world.

Goa is the holy grail for a wide array of craft and artisanal spirits in India, with Feni being an indigenous category that has been evolving for more than 500 years.

Kokum: The star ingredient, providing a distinctive sour and tangy flavor infused in Cashew Feni with Spice is the new Champ de Goa.

References to Kokum appear in regional Ayurvedic manuscripts dating back to the 12th century. Kokum (Garcinia indica), a tangy red fruit native to the Western Ghats of India, has long been cherished for its sour-sweet flavor. Unlike many general herbs, Kokum offers numerous benefits, including aiding digestion and weight loss, providing antioxidants and anti-inflammatory effects, and cooling the body.

Goa reported over 70% of road crashes linked to drunk driving and traffic violations with rent-a-cars and rent-a-bikes being major contributors.

Champ de Goa Kokum infused Feni with Spice is from the stable of Goa based over 250-Awards winning Cheers group is a terrifically tropical choice. Champ de Goa is the all-natural Feni, carefully crafted for a true one-of-a-kind cocktail experience. Cheers group is spreading the word – ‘Don’t Drink & Drive.’

"Champ de Goa is for the dreamer who revels in celebrations to a stunning sunset after a hard day at work or tourists — all with a cocktail in hand. You dare to do things differently, and we’re here to provide the Feni that stands out from a crowd" 

 Ashwin Balivada CEO of Cheers group, who mastered Business Management from Cambridge University UK.

Champ de Goa, Kokum infused Feni with Spice is proudly made in India's party capital Goa. Handcrafted in small-batches, can be sipped straight or with soda or with any other mixers.

"Champ de Goa Kokum & Spice Feni, crafted with care allows you to create a completely unique experience"

Dr. Mohan Krishna Balivada, founder of Cheers group and World’s first alco-bev marketing Doctorate.

Champ de Goa Kokum & Spice Feni offers a more nuanced flavor profile, ideal for party revellers seeking depth and fun in their cocktails. It’s an affordable luxury priced ₹900 in Goa, for a 750ml super crafted cosmetic bottle with an international style look. A spirit that is both visually pleasing and delightfully unique. Don't Drink & Drive.