Cheers Group Unveils Growth Plan with Launch of Award-winning Labrodog Scotch New Varient

Cheers group has unveiled an ambitious plan to triple its revenue in next couple of years by prioritizing premiumization and innovation in the Indian and International markets. The company unveiled groundbreaking Scotch-- Labrodog Black Tartan Blended Scotch whisky.

The flagship 'Labrodog Scotch whisky' launched decade ago in India, inspired from Scotland's picturesque Highland landscapes and history. It’s produced in picturesque Scotland. The brand is known for its commitment to quality and its unique approach to Scotch whisky making.

The blend comprises carefully selected single malts --- bourbon barrel-aged and single grain whiskies. The final product is finished in exquisite casks, adding richness and a layered, nuanced complexity to the flavor profile.

The whisky has a rich, gold hue, not unlike the color of the many gold medals it has won. The nose features a combination of rich and smooth profile, especially pineapple, peaches, and coconut, with hints of citrus, caramel, and cinnamon spice.

It's smooth and creamy on the palate, with a mouth-coating texture and distinctive weight. It features flavors of honey, Crème Brulé, mixed nuts, and a touch of assorted wood spices and that's -- Labrodog Black Tartan Blended Scotch whisky.

Crafted by Cheers Group, India’s luxury spirits conglomerate, having bagged over 200 National and International awards with luxury portfolio valued at an impressive INR 650 Crores stands as a beacon of distinction. Cheers Group, under the visionary leadership of its founder Dr. Mohan Krishna Balivada, a trailblazer in the global whisky industry and Ashwin Balivada CEO of Cheers group, have consistently excelled in the global beverage alcohol industry.

“It was a real labour of love to create this new 'Labrodog Black Tartan Blended Scotch whisky' as we wanted to make a Scotch that would be rich, smooth and mixable and really proud of what we have achieved." 

Dr Mohan Krishna Balivada founder of Cheers group and World’s first alco-bev marketing Doctorate.

Blended scotch whiskies are perfect for any occasion, from lively gatherings to cozy nights. Cheers group's top award-winning flagship Scotch whiskies: Labrodog 12 Year-old, Labrodog Decade, Labrodog XR, Labrodog Double Cask, Scottish Legend, Mc Glenn, Glen Dog -- offer a rich mix of flavors and stories, making each exquisite bottle a journey. India's love for Scotch whisky continues to grow, and Cheers group's finest blended Scotch whiskies provide a unique experience with every sip!

"We are proud of the fact that not only has India been chosen as the launch market for Labrodog Black Tartan Blended Scotch whisky, it is also the only place outside Scotland where this famous 'Labrodog Scotch' brand extension is bottled." 

Ashwin Balivada CEO of Cheers group who acquired MBA from Cambridge University UK.

As the largest whisky market in the world, India’s scotch segment continues to be highly aspirational for whisky consumers. With sales hitting bigger benchmarks across Blended Scotch whiskies, Cheers group is poised to be a dominant player in the market. Crafted without compromise -- Labrodog Black Tartan Scotch whisky, is available in an exclusive Gift-pack with 750ml bottle and a complimentary rare glass tumbler for ₹1850 to ₹3600 depending on state regulations.

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