Coco-Jumbo Embraces Goa Carnival Vibes with Limited-Edition Gift-pack

Goa-based Cheers Group has introduced a limited-edition Coco-Jumbo Cashew Feni Coconut Liqueur-- Carnival Edition Gift-pack to mark the spirit and energy of Goa Carnival 2026 featuring vibrant, artistic designs for its bottle and Canister with a complimentary fabulous tasting glass.

Coco-Jumbo, produced by the Cheers Group, has recently made headlines as the world's first "Feni Liqueur" to win a Gold Medal at the 2025 USA Spirits Ratings. This premium product blends Goa's 500-year-old heritage cashew feni with coconut, creating a 21% alcohol content, tropical, and creamy liqueur. 

Coco-Jumbo was recognized for its exceptional quality,, and packaging at the 2025 USA Spirits Ratings, marking a significant milestone in bringing Goa's traditional cashew feni to a global audience.

"With Coco-Jumbo our aim is to create a globally appealing premium feni product" says Ashwin Balivada CEO of Cheers group who mastered Business Management from Cambridge University UK.

The product is marketed as a "deliciously smooth" blend of cashew feni and coconut, designed to serve as a versatile cocktail base. It is positioned as an "affordable luxury," priced at ₹825 in Goa for a 750ml bottle, featuring a "super paint-crafted bottle" to reflect its premium nature.

"Coco-Jumbo Cashew Feni Coconut liqueur-- the spirit of Goa is targeted as collector's item during the peak Carnival and festive season" says Dr Mohan Krishna Balivada founder of Cheers group and World’s first alco-bev marketing Doctorate.

Coco-Jumbo is part of a larger trend of premiumizing Goan feni, with innovation driving the industry away from its image as just a local "country liquor".

The Cheers group proudly presents this limited-edition Coco-Jumbo Gift-pack, dressed in vivid colours and inspired by Carnival culture. Coco-Jumbo bottle and the canister brings a burst of colours to the traditional design codes, featuring bold elements reminiscent of the Goan coastline and Carnival fun.

Goa’s annual carnival is the biggest pre-Lenten carnival in India. In 2026, it will take place from February 13 to 17. This five-day festival turns the coastal state into a riot of colour, music, and unbridled celebration. Rooted in the Portuguese colonial traditions that go back to the 18th century, the carnival has become a uniquely Goan celebration that attracts tourists from all over the world.