Festive Season Gifting: What’s Popular with Gen Z and Millennials?

As the festive season approaches, gifting trends among Gen Z and Millennials are evolving rapidly, with a strong focus on wellness and creativity. We’re excited to share the latest and most appealing options in the healthy snacks and innovative beverages category, perfect for gift guides and holiday roundup stories.

Today’s millennials and Gen Z consumers are looking for gifts that are both thoughtful and functional. Curated snack boxes filled with superfoods, guilt-free treats, and artisanal, better-for-you nibbles are topping wish lists. Likewise, innovative beverages, ranging from artisanal spirits to non-alcoholic options, are capturing attention for their blend of health benefits and trendy appeal.

We’ve compiled a list of the best gifting options in these categories, featuring brands and products that are making waves this season. If you’re covering festive gifting trends or new consumer favorites for Gen Z and Millennials, please let us know if you consider including our recommendations in your upcoming industry stories. 

Ochre Spirits: 

Ochre Spirits is redefining festive gifting with bold, innovative options perfect for Millennials and Gen Z. The spiced and flavoured rum industry is booming, expected to reach USD 5.8 billion by 2033, driven by the rising demand amongst this demographic. Ochre’s latest launch, Ochre Mango Citron Rum, stands out with its unique blend of raw mango and citrus. Additionally, those seeking luxury, Ochre Spirits also offers Ochre Saffron Vodka, a premium vodka infused with Kashmiri saffron and a touch of citrus for a smooth, vibrant experience. Both these new releases cater to the growing demand for distinctive, memorable gifts among young consumers this festive season.
Starting at  INR 1,450/-

Coolberg:

This festive season, Gen Z and Millennials are choosing mindful, inclusive gifts like Coolberg’s limited-edition Jugaaro Lemon-Ginger non-alcoholic malt beverage. Co-created with Prime Video, Jugaaro is a modern, booze-free option that fits perfectly with today’s youth preferences. Available at thousands of stores and on quick commerce platforms like Blinkit, Zepto, and Swiggy, Coolberg Jugaaro is the trending gift for festive celebrations.

Starting at INR 475/-

To Be Honest:

Crunchy, 100% real fruit and vegetable snacks like To Be Honest (TBH) are emerging as the perfect gifting option for the festive season, especially among Gen Z and Millennials. These guilt-free alternatives to traditional fried treats make celebrations lighter, more stylish, and truly inclusive reflecting the new generation’s preference for healthier choices without compromising on taste or lifestyle.
Starting at INR 1,100/-