Jimmy’s Launches Barcraft – A First-of-Its-Kind Mixer Series Crafted with India’s Top Bars, Bringing Modern Mixology Home

Jimmy’s Mixers announces the launch of Barcraft, a pioneering range of sparkling mixers crafted in collaboration with India’s most celebrated bars, designed to bring elevated, bar-quality cocktails to the comfort of people’s homes.

As the culture of home entertaining, mindful drinking, and premium spirits continues to grow, Barcraft introduces a new way for consumers to enjoy sophisticated and flavour-forward drinks—without the complexity of traditional mixology. Each mixer in the series has been created hand-in-hand with leading Indian mixologists, reflecting the unique character and essence of the bars they represent.

“At Jimmy’s, we created the ‘cocktails at home’ category, and after closely studying new drinking and hosting habits among consumers, we believe Barcraft is the natural evolution of modern at-home mixology,” said Ankur Bhatia, Founder, Jimmy’s Beverages. “The range features sparkling mixers made with zero sugar, no preservatives, and no added colour—crafted to complement premium spirits or stand on their own as refined non-alcoholic drinks.”

Three Mixers. Three Icons. One Collective Vision.

The debut lineup features three collaborations with iconic Indian bars—each renowned for shaping contemporary drinking culture:

Bombay Daak — Ginger & Apricot Crafted with Head Mixologist Yatish Bangera, this warm, spiced sparkling mixer is inspired by the city’s classic “daaru-chakna” nostalgia. Its deep apricot sweetness and ginger heat pair beautifully with whisky and premium white spirits. Bombay Daak is featured in the World’s 50 Best Bars list.

Hideaway Goa — Cucumber & Basil A refreshing blend conceived in Hideaway’s creative Back Room, crafted by Aditya Tribhuvan, capturing the easy-going spirit of Vagator. Fresh cucumber notes and aromatic basil make it ideal with gin and other white spirits. Hideaway is featured in Asia’s 50 Best Bars list.

INJA — Melon & Yuzu A delicate fusion capturing the minimalism of Japan and the vibrancy of India, created by Supradeep Dey. The soft melon profile with bright yuzu citrus complements tequila and other white spirits. INJA is celebrated as the world’s first Indian-Japanese restaurant and bar.

Designed for the Modern Host

Barcraft mixers are:

● Zero sugar

● Made with no preservatives

● Made with no added colour

● Sparkling & layered

● Suitable with premium spirits or as standalone non-alcoholic beverages

Whether it’s intimate gatherings, house parties, or simply unwinding at home—Barcraft lets consumers recreate the bar experience, minus the fuss.

Availability

Jimmy’s Barcraft mixers are priced at ₹60 per premium glass bottle and are currently available exclusively on Blinkit, with wider availability to follow in the coming months.

About Jimmy’s

Jimmy’s is India’s leading ready-to-drink mixer brand, credited with pioneering the at-home cocktail culture in the country. Known for its flavour craftsmanship and innovative approach, Jimmy’s offers a range of premium mixers designed for both everyday indulgence and elevated home experiences.