Pushpa 2’s Arjun grooves on Tata Tea Chakra Gold’s Ghanam step

National, December 6th, 2024 — When strength meets cinematic brilliance, magic happens. Tata Tea Chakra Gold, South India’s most beloved tea brand, has joined forces with the eagerly awaited blockbuster Pushpa 2: The Rule, marking an iconic collaboration that promises to enthrall fans of chai and cinema alike. With the theme, ‘Ghanam Cinema tho Ghanam Chai’, Tata Tea Chakra Gold not only brings its rich, full-bodied flavor to life but also becomes part of Pushpa 2’s gripping narrative.

The film starring the phenomenal Allu Arjun, is more than just a sequel; it’s an event. The collaboration with Tata Tea Chakra Gold further deepens the connection between South India’s love for storytelling and its enduring chai culture. So, whether you're a chai lover, a movie enthusiast, or both, get ready to immerse yourself in the ‘Ghanam Life’ as Tata Tea Chakra Gold and Pushpa 2: The Rule unite to create cinematic and chai-filled magic!

Youtube link - https://www.youtube.com/watch?v=iA4klhbljFU

Ghanam Chai Step link - https://www.instagram.com/p/C7PHxkSvYaE/?hl=en

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 263 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets. For more information, please visit http://www.tataconsumer.com