Rad Elan Brings India Closer to Asia with Gold Medal Taiwan Beer’s Growing Presence

Rad Elan is delighted to announce the growing footprint of Gold Medal Taiwan Beer in India. What began with an enthusiastic response in Chennai has now expanded into Delhi, Noida, Gurugram, Uttar Pradesh, and Mumbai, where this award-winning Asian lager is fast becoming a favourite among Indian beer enthusiasts.

Gold Medal Taiwan Beer is no ordinary brew—it carries the legacy of Formosa Rice; a grain once offered as a tribute to emperors. This ingredient gives the beer a clean, refreshing taste that feels light on the palate, yet retains the depth and richness of malt. Unlike many heavy 100% malt beers, Gold Medal strikes a balance that perfectly suits Indian preferences: crisp, smooth, and flavourful without being overwhelming.

Globally, Gold Medal Taiwan Beer has been celebrated with honor such as the International Monde Selection Gold Award (1997) and recognition at the Brewing Industry International Awards (2002). Its proud name, Gold Medal, is a tribute to this legacy of craftsmanship and quality.

“India is a market where global Flavors are welcomed, but they must connect with local taste,” said Mr. Amit Goel, Managing Director, Rad Elan. “Gold Medal Taiwan Beer has that rare ability to blend Asian authenticity with an experience that feels naturally suited to Indian occasions—whether it’s pairing with spicy food, enjoying at a gathering, or simply relaxing after work. The response we’ve seen outside Chennai proves how well it resonates with Indian consumers.”

With its glowing amber colour, subtle aroma, and smooth finish, Gold Medal Taiwan Beer is more than just a beverage—it’s a cultural bridge, bringing together Asian heritage and Indian taste. Now available through select retailers and hospitality partners, it is quickly becoming the beer of choice for those who appreciate authenticity with a modern edge.